cbp.gov vs house.gov
Market traction comparison · Updated Jul 2026
| cbp.gov | house.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 6.8M | 6.7M | cbp.gov |
| Bounce Rate | 58.0% | 59.1% | cbp.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 5m | 28y 11m | house.gov |
cbp.gov leads in 2 of 4 dimensions, while house.gov leads in 1.
Growth Momentum
| cbp.gov | house.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 6.8M | 6.7M | cbp.gov |
| MoM Change | -12% | +14% | house.gov |
| Avg. Session | 2m33s | 2m08s | cbp.gov |
| Pages / Visit | 3.0 | 2.5 | cbp.gov |
Growth Momentum · Insight
house.gov is growing faster (+14%) but visitors stay 1.2x shorter (2m08s vs 2m33s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| cbp.gov | house.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 51% | Search 53% | |
| Bounce Rate | 58.0% | 59.1% | cbp.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
cbp.gov acquires users primarily through Search (51%), while house.gov relies on Search (53%). This reflects fundamentally different go-to-market strategies — cbp.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while house.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbp.gov | house.gov | Leads | |
|---|---|---|---|
| Domain Age | 23y 5m | 28y 11m | house.gov |
| Registered | Apr 2003 | Oct 1997 | |
| Expires | Sep 2026 | Aug 2026 |
Business Maturity · Insight
house.gov has been in the market for over a decade, indicating established presence.
Market Position
| cbp.gov | house.gov | Leads | |
|---|---|---|---|
| Global Rank | #9.0K | #9.9K | cbp.gov |
| Category Rank | #53 | #50 | house.gov |
cbp.gov only
house.gov only
Market Position · Insight
Each has untapped markets the other serves: cbp.gov could expand into Australia, while house.gov could target Mexico.
Key Takeaways
- •cbp.gov is losing traffic (-12%) despite 6.8M monthly visits. house.gov's +14% growth puts it on a trajectory to overtake.
- •house.gov is growing faster (+14%) but visitors stay 1.2x shorter (2m08s vs 2m33s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •cbp.gov acquires users primarily through Search (51%), while house.gov relies on Search (53%). This reflects fundamentally different go-to-market strategies — cbp.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while house.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •house.gov is growing (+14%) while cbp.gov is declining (-12%).
- •With only 5% keyword overlap, they target largely different search audiences.
- •house.gov has a 5-year head start in the market.
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Report based on data from July 2026