cbp.gov vs justice.gov
Market traction comparison · Updated Jul 2026
| cbp.gov | justice.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 6.8M | 10.2M | justice.gov |
| Bounce Rate | 58.0% | 52.3% | justice.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 23y 5m | 28y 3m | justice.gov |
justice.gov leads in 3 of 4 dimensions, while cbp.gov leads in 0.
Growth Momentum
| cbp.gov | justice.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 6.8M | 10.2M | justice.gov |
| MoM Change | -12% | +0% | justice.gov |
| Avg. Session | 2m33s | 3m29s | justice.gov |
| Pages / Visit | 3.0 | 4.0 | justice.gov |
Growth Momentum · Insight
justice.gov receives 1.5x more monthly traffic than cbp.gov (10.2M vs 6.8M).
Acquisition Strategy
| cbp.gov | justice.gov | Leads | |
|---|---|---|---|
| Primary Channel | Search 51% | Search 52% | |
| Bounce Rate | 58.0% | 52.3% | justice.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 25%
Acquisition Strategy · Insight
cbp.gov acquires users primarily through Search (51%), while justice.gov relies on Search (52%). This reflects fundamentally different go-to-market strategies — cbp.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while justice.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbp.gov | justice.gov | Leads | |
|---|---|---|---|
| Domain Age | 23y 5m | 28y 3m | justice.gov |
| Registered | Apr 2003 | May 1998 | |
| Expires | Sep 2026 | Jul 2026 |
Business Maturity · Insight
justice.gov has been in the market for over a decade, indicating established presence.
Market Position
| cbp.gov | justice.gov | Leads | |
|---|---|---|---|
| Global Rank | #9.0K | #5.2K | justice.gov |
| Category Rank | #53 | #3 | justice.gov |
cbp.gov only
justice.gov only
Market Position · Insight
Each has untapped markets the other serves: cbp.gov could expand into Dominican Republic, while justice.gov could target United Kingdom.
Key Takeaways
- •justice.gov receives 1.5x more monthly traffic than cbp.gov (10.2M vs 6.8M).
- •cbp.gov acquires users primarily through Search (51%), while justice.gov relies on Search (52%). This reflects fundamentally different go-to-market strategies — cbp.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while justice.gov's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •justice.gov has 1.5x more traffic (10.2M vs 6.8M), though both operate at comparable scale.
- •They share 12 keywords (25% overlap), indicating direct search competition.
- •justice.gov has a 5-year head start in the market.
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Report based on data from July 2026