crunch.com vs planetfitness.com
Market traction comparison · Updated Jul 2026
| crunch.com | planetfitness.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.9M | 11.7M | planetfitness.com |
| Bounce Rate | 44.1% | 40.6% | planetfitness.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 27y 6m | 30y 6m | planetfitness.com |
planetfitness.com leads in 3 of 4 dimensions, while crunch.com leads in 0.
Growth Momentum
| crunch.com | planetfitness.com | Leads | |
|---|---|---|---|
| Monthly Visits | 3.9M | 11.7M | planetfitness.com |
| MoM Change | +0% | -19% | crunch.com |
| Avg. Session | 2m29s | 3m27s | planetfitness.com |
| Pages / Visit | 2.7 | 4.8 | planetfitness.com |
Growth Momentum · Insight
crunch.com is growing faster (+0%) but visitors stay 1.4x shorter (2m29s vs 3m27s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| crunch.com | planetfitness.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 50% | Search 55% | |
| Bounce Rate | 44.1% | 40.6% | planetfitness.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 67%
Acquisition Strategy · Insight
crunch.com acquires users primarily through Search (50%), while planetfitness.com relies on Search (55%). This reflects fundamentally different go-to-market strategies — crunch.com's higher direct traffic suggests stronger brand recognition or product-led growth, while planetfitness.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| crunch.com | planetfitness.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 6m | 30y 6m | planetfitness.com |
| Registered | Feb 1999 | Mar 1996 | |
| Expires | Feb 2027 | Mar 2027 |
Business Maturity · Insight
planetfitness.com has been in the market for over a decade, indicating established presence.
Market Position
| crunch.com | planetfitness.com | Leads | |
|---|---|---|---|
| Global Rank | #16.4K | #4.0K | planetfitness.com |
| Category Rank | #10 | #2 | planetfitness.com |
crunch.com only
planetfitness.com only
Market Position · Insight
Each has untapped markets the other serves: crunch.com could expand into Mexico, Poland, while planetfitness.com could target Brazil, United Kingdom.
Key Takeaways
- •planetfitness.com receives 3.0x more monthly traffic than crunch.com (11.7M vs 3.9M).
- •crunch.com is growing faster (+0%) but visitors stay 1.4x shorter (2m29s vs 3m27s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •crunch.com acquires users primarily through Search (50%), while planetfitness.com relies on Search (55%). This reflects fundamentally different go-to-market strategies — crunch.com's higher direct traffic suggests stronger brand recognition or product-led growth, while planetfitness.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •planetfitness.com receives 3.0x more monthly traffic than crunch.com (11.7M vs 3.9M).
- •They share 24 keywords (67% overlap), indicating direct search competition.
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Report based on data from July 2026