planetfitness.com
Medium Opportunity · 60/100

Market Landscape

About planetfitness.com

tons of cardio and strength equipment. free fitness training. spacious, clean, and judgement-free gym. starting at $10 a month. join now!

Categoryhealth/nutrition_diets_and_fitness
11.7MMonthly Visits
-19%Monthly Trend
Mar 1996Domain Age
3Competitors
3.2MAvg. Traffic
3Avg. Keyword Overlap
24yAvg. Domain Age

Market Landscape · Insight

3 competitors averaging 24y and 3.2M/mo. planetfitness.com is leading in this market — dominant position but watch for emerging challengers..

Keyword Battlefield

multivu.com favicon
multivu.com

multivu.com

🔗 4 keyword overlap
102.4K/mo-14%Apr 2002

Shares 4 keywords including "planet fitness"

classpass.com favicon
classpass.com

classpass.com

🔗 2 keyword overlap

try the best fitness classes, gyms, wellness and beauty venues with one app. in-studio, outdoor and digital options available in over 2,500 cities worldwide.

5.7M/mo+7%Sep 2003

Shares 2 keywords including "planet fitness"

crunch.com favicon
crunch.com

crunch.com

🔗 2 keyword overlap

%

3.9M/mo+0%Feb 1999

Shares 2 keywords including "planet fitness"

Competitors identified by shared traffic-driving keywords

Keyword Battlefield · Insight

Low keyword overlap (avg 3 shared keywords) — competitors are targeting largely different search audiences, leaving room for niche positioning.

Traffic Arena

SearchDirectSocialReferralPaidEmail
planetfitness.comCompetitor avg
🇺🇸 US
93%
65%
🇨🇦 CA
1%
3%
🇮🇳 IN
0%
3%
🇲🇽 MX
1%
2%

Top Competitors only

🇬🇧 GB 4%🇧🇷 BR 3%

Traffic Arena · Insight

planetfitness.com's Search dependency (55%) exceeds the competitor average (33%) — channel concentration is both an efficiency edge and a fragility point.

planetfitness.com and competitors share 4 common markets led by US. High geographic overlap means differentiation must come from product, not region.

How does planetfitness.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook — which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from July 2026

See a sample report