cnn.com vs sbs.com.au
Market traction comparison · Updated Jul 2026
| cnn.com | sbs.com.au | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 55.2M | cnn.com |
| Bounce Rate | 61.2% | 45.2% | sbs.com.au |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 11m | — |
cnn.com leads in 1 of 3 dimensions, while sbs.com.au leads in 1.
Growth Momentum
| cnn.com | sbs.com.au | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 55.2M | cnn.com |
| MoM Change | +1% | -1% | cnn.com |
| Avg. Session | 2m34s | 2m58s | sbs.com.au |
| Pages / Visit | 2.0 | 3.5 | sbs.com.au |
Growth Momentum · Insight
sbs.com.au is losing traffic (-1%) despite 55.2M monthly visits. cnn.com's +1% growth puts it on a trajectory to overtake.
Acquisition Strategy
| cnn.com | sbs.com.au | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Direct 52% | |
| Bounce Rate | 61.2% | 45.2% | sbs.com.au |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
cnn.com acquires users primarily through Direct (69%), while sbs.com.au relies on Direct (52%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sbs.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnn.com | sbs.com.au | Leads | |
|---|---|---|---|
| Domain Age | 32y 11m | — | |
| Registered | Sep 1993 | — | |
| Expires | Sep 2027 | — |
Market Position
| cnn.com | sbs.com.au | Leads | |
|---|---|---|---|
| Global Rank | #153 | #891 | cnn.com |
| Category Rank | #5 | #2 | sbs.com.au |
cnn.com only
sbs.com.au only
Market Position · Insight
Each has untapped markets the other serves: cnn.com could expand into India, while sbs.com.au could target Germany.
Key Takeaways
- •sbs.com.au is losing traffic (-1%) despite 55.2M monthly visits. cnn.com's +1% growth puts it on a trajectory to overtake.
- •cnn.com acquires users primarily through Direct (69%), while sbs.com.au relies on Direct (52%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while sbs.com.au's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 6.4x more monthly traffic than sbs.com.au (351.8M vs 55.2M).
- •cnn.com is growing (+1%) while sbs.com.au is declining (-1%).
- •sbs.com.au has a 16 percentage point lower bounce rate (45% vs 61%), indicating better landing page relevance or more targeted traffic.
- •They share 15 keywords (33% overlap), indicating direct search competition.
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Report based on data from July 2026