cnn.com vs usnews.com
Market traction comparison · Updated Jul 2026
| cnn.com | usnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 22.0M | cnn.com |
| Bounce Rate | 61.2% | 63.4% | cnn.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 32y 11m | 31y 7m | cnn.com |
cnn.com leads in 3 of 4 dimensions, while usnews.com leads in 0.
Growth Momentum
| cnn.com | usnews.com | Leads | |
|---|---|---|---|
| Monthly Visits | 351.8M | 22.0M | cnn.com |
| MoM Change | +1% | +8% | usnews.com |
| Avg. Session | 2m34s | 1m48s | cnn.com |
| Pages / Visit | 2.0 | 2.2 | usnews.com |
Growth Momentum · Insight
cnn.com receives 16.0x more monthly traffic than usnews.com (351.8M vs 22.0M).
Acquisition Strategy
| cnn.com | usnews.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 69% | Search 77% | |
| Bounce Rate | 61.2% | 63.4% | cnn.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
cnn.com acquires users primarily through Direct (69%), while usnews.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cnn.com | usnews.com | Leads | |
|---|---|---|---|
| Domain Age | 32y 11m | 31y 7m | cnn.com |
| Registered | Sep 1993 | Jan 1995 | |
| Expires | Sep 2027 | Jan 2034 |
Business Maturity · Insight
cnn.com has been in the market for over a decade, indicating established presence.
Market Position
| cnn.com | usnews.com | Leads | |
|---|---|---|---|
| Global Rank | #153 | #3.0K | cnn.com |
| Category Rank | #5 | #39 | cnn.com |
cnn.com only
usnews.com only
Market Position · Insight
Each has untapped markets the other serves: cnn.com could expand into India, China, while usnews.com could target Germany, Australia.
Key Takeaways
- •cnn.com receives 16.0x more monthly traffic than usnews.com (351.8M vs 22.0M).
- •cnn.com acquires users primarily through Direct (69%), while usnews.com relies on Search (77%). This reflects fundamentally different go-to-market strategies — cnn.com's higher direct traffic suggests stronger brand recognition or product-led growth, while usnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cnn.com receives 16.0x more monthly traffic than usnews.com (351.8M vs 22.0M).
- •Both are growing, with usnews.com accelerating faster at +8% vs +1%.
- •cnn.com acquires traffic primarily through Direct (69%), while usnews.com relies on Search (77%) — fundamentally different acquisition strategies.
- •They share 15 keywords (33% overlap), indicating direct search competition.
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Report based on data from July 2026