cosmopolitan.com vs variety.com
Market traction comparison · Updated Jul 2026
| cosmopolitan.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 21.8M | 39.5M | variety.com |
| Bounce Rate | 74.2% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 29y 1m | 29y 11m | variety.com |
variety.com leads in 3 of 4 dimensions, while cosmopolitan.com leads in 0.
Growth Momentum
| cosmopolitan.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 21.8M | 39.5M | variety.com |
| MoM Change | +4% | +19% | variety.com |
| Avg. Session | 1m01s | 1m27s | variety.com |
| Pages / Visit | 1.6 | 2.8 | variety.com |
Growth Momentum · Insight
variety.com is growing +19% while cosmopolitan.com grows +4%. At current trajectory, variety.com could close the traffic gap within 3 months.
Acquisition Strategy
| cosmopolitan.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 71% | Direct 45% | |
| Bounce Rate | 74.2% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 15%
Acquisition Strategy · Insight
cosmopolitan.com acquires users primarily through Search (71%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cosmopolitan.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cosmopolitan.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 29y 11m | variety.com |
| Registered | Jul 1997 | Sep 1996 | |
| Expires | Jul 2026 | Sep 2026 |
Business Maturity · Insight
variety.com has been in the market for over a decade, indicating established presence.
Market Position
| cosmopolitan.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #3.6K | #1.3K | variety.com |
| Category Rank | #98 | #35 | variety.com |
cosmopolitan.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: cosmopolitan.com could expand into Germany, France, while variety.com could target Taiwan, Italy.
Key Takeaways
- •variety.com is growing +19% while cosmopolitan.com grows +4%. At current trajectory, variety.com could close the traffic gap within 3 months.
- •cosmopolitan.com acquires users primarily through Search (71%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while cosmopolitan.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •variety.com has 1.8x more traffic (39.5M vs 21.8M), though both operate at comparable scale.
- •Both are growing, with variety.com accelerating faster at +19% vs +4%.
- •variety.com has a 23 percentage point lower bounce rate (51% vs 74%), indicating better landing page relevance or more targeted traffic.
- •cosmopolitan.com acquires traffic primarily through Search (71%), while variety.com relies on Direct (45%) — fundamentally different acquisition strategies.
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Report based on data from July 2026