deadline.com vs variety.com
Market traction comparison · Updated Jul 2026
| deadline.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 22.5M | 39.5M | variety.com |
| Bounce Rate | 59.5% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 12m | 29y 11m | deadline.com |
variety.com leads in 2 of 4 dimensions, while deadline.com leads in 1.
Growth Momentum
| deadline.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 22.5M | 39.5M | variety.com |
| MoM Change | +12% | +19% | variety.com |
| Avg. Session | 1m59s | 1m27s | deadline.com |
| Pages / Visit | 2.7 | 2.8 | variety.com |
Growth Momentum · Insight
variety.com is growing +19% while deadline.com grows +12%. At current trajectory, variety.com could close the traffic gap within 4 months.
Acquisition Strategy
| deadline.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 46% | Direct 45% | |
| Bounce Rate | 59.5% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 28%
| Keyword | Volume | deadline.com | variety.com |
|---|---|---|---|
| sundance screenwriters lab | 2.2K | #3 | #5 |
Acquisition Strategy · Insight
deadline.com acquires users primarily through Direct (46%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — deadline.com's higher direct traffic suggests stronger brand recognition or product-led growth, while variety.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| deadline.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 12m | 29y 11m | deadline.com |
| Registered | Sep 1995 | Sep 1996 | |
| Expires | Sep 2026 | Sep 2026 |
Business Maturity · Insight
deadline.com has been in the market for over a decade, indicating established presence.
Market Position
| deadline.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #2.7K | #1.3K | variety.com |
| Category Rank | #8 | #35 | deadline.com |
deadline.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: deadline.com could expand into France, while variety.com could target Australia.
Key Takeaways
- •variety.com is growing +19% while deadline.com grows +12%. At current trajectory, variety.com could close the traffic gap within 4 months.
- •deadline.com acquires users primarily through Direct (46%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — deadline.com's higher direct traffic suggests stronger brand recognition or product-led growth, while variety.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •variety.com has 1.8x more traffic (39.5M vs 22.5M), though both operate at comparable scale.
- •Both are growing, with variety.com accelerating faster at +19% vs +12%.
- •variety.com has a 9 percentage point lower bounce rate (51% vs 60%), indicating better landing page relevance or more targeted traffic.
- •They share 13 keywords (28% overlap), indicating direct search competition.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026