rottentomatoes.com vs variety.com
Market traction comparison · Updated Jul 2026
| rottentomatoes.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 105.8M | 39.5M | rottentomatoes.com |
| Bounce Rate | 50.0% | 50.8% | rottentomatoes.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 27y 3m | 29y 11m | variety.com |
rottentomatoes.com leads in 2 of 4 dimensions, while variety.com leads in 1.
Growth Momentum
| rottentomatoes.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 105.8M | 39.5M | rottentomatoes.com |
| MoM Change | +20% | +19% | rottentomatoes.com |
| Avg. Session | 1m32s | 1m27s | rottentomatoes.com |
| Pages / Visit | 2.3 | 2.8 | variety.com |
Growth Momentum · Insight
rottentomatoes.com receives 2.7x more monthly traffic than variety.com (105.8M vs 39.5M).
Acquisition Strategy
| rottentomatoes.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 69% | Direct 45% | |
| Bounce Rate | 50.0% | 50.8% | rottentomatoes.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
Acquisition Strategy · Insight
rottentomatoes.com acquires users primarily through Search (69%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while rottentomatoes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| rottentomatoes.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 27y 3m | 29y 11m | variety.com |
| Registered | May 1999 | Sep 1996 | |
| Expires | May 2027 | Sep 2026 |
Business Maturity · Insight
variety.com has been in the market for over a decade, indicating established presence.
Market Position
| rottentomatoes.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #471 | #1.3K | rottentomatoes.com |
| Category Rank | #17 | #35 | rottentomatoes.com |
rottentomatoes.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: rottentomatoes.com could expand into Germany, France, while variety.com could target India, Australia.
Key Takeaways
- •rottentomatoes.com receives 2.7x more monthly traffic than variety.com (105.8M vs 39.5M).
- •rottentomatoes.com acquires users primarily through Search (69%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while rottentomatoes.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •rottentomatoes.com receives 2.7x more monthly traffic than variety.com (105.8M vs 39.5M).
- •rottentomatoes.com acquires traffic primarily through Search (69%), while variety.com relies on Direct (45%) — fundamentally different acquisition strategies.
- •They share 10 keywords (20% overlap), indicating direct search competition.
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Report based on data from July 2026