detik.com vs kompas.com
Market traction comparison · Updated Jul 2026
| detik.com | kompas.com | Leads | |
|---|---|---|---|
| Monthly Visits | 126.8M | 48.6M | detik.com |
| Bounce Rate | 52.4% | 59.2% | detik.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 3m | 30y 8m | kompas.com |
detik.com leads in 2 of 4 dimensions, while kompas.com leads in 1.
Growth Momentum
| detik.com | kompas.com | Leads | |
|---|---|---|---|
| Monthly Visits | 126.8M | 48.6M | detik.com |
| MoM Change | +0% | -8% | detik.com |
| Avg. Session | 1m59s | 3m50s | kompas.com |
| Pages / Visit | 2.6 | 2.3 | detik.com |
Growth Momentum · Insight
detik.com receives 2.6x more monthly traffic than kompas.com (126.8M vs 48.6M).
Acquisition Strategy
| detik.com | kompas.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 49% | |
| Bounce Rate | 52.4% | 59.2% | detik.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 54%
| Keyword | Volume | detik.com | kompas.com |
|---|---|---|---|
| tanggal merah februari 2026 | 37.3K | #1 | #5 |
Acquisition Strategy · Insight
detik.com acquires users primarily through Direct (61%), while kompas.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — detik.com's higher direct traffic suggests stronger brand recognition or product-led growth, while kompas.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| detik.com | kompas.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 3m | 30y 8m | kompas.com |
| Registered | May 1998 | Dec 1995 | |
| Expires | May 2026 | Dec 2031 |
Business Maturity · Insight
kompas.com has been in the market for over a decade, indicating established presence.
Market Position
| detik.com | kompas.com | Leads | |
|---|---|---|---|
| Global Rank | #404 | #1.3K | detik.com |
| Category Rank | #1 | #3 | detik.com |
detik.com only
kompas.com only
Market Position · Insight
Each has untapped markets the other serves: detik.com could expand into Germany, while kompas.com could target Malaysia.
Key Takeaways
- •detik.com receives 2.6x more monthly traffic than kompas.com (126.8M vs 48.6M).
- •detik.com acquires users primarily through Direct (61%), while kompas.com relies on Direct (49%). This reflects fundamentally different go-to-market strategies — detik.com's higher direct traffic suggests stronger brand recognition or product-led growth, while kompas.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •detik.com receives 2.6x more monthly traffic than kompas.com (126.8M vs 48.6M).
- •kompas.com keeps visitors significantly longer (3m50s avg session vs detik.com's 1m59s), suggesting deeper product engagement or stickier content.
- •They share 21 keywords (54% overlap), indicating direct search competition.
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Report based on data from July 2026