detik.com vs sofascore.com
Market traction comparison · Updated Jul 2026
| detik.com | sofascore.com | Leads | |
|---|---|---|---|
| Monthly Visits | 126.8M | 94.0M | detik.com |
| Bounce Rate | 52.4% | 51.5% | sofascore.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 3m | 14y 3m | detik.com |
detik.com leads in 2 of 4 dimensions, while sofascore.com leads in 1.
Growth Momentum
| detik.com | sofascore.com | Leads | |
|---|---|---|---|
| Monthly Visits | 126.8M | 94.0M | detik.com |
| MoM Change | +0% | -13% | detik.com |
| Avg. Session | 1m59s | 5m13s | sofascore.com |
| Pages / Visit | 2.6 | 4.3 | sofascore.com |
Growth Momentum · Insight
detik.com is growing faster (+0%) but visitors stay 2.6x shorter (1m59s vs 5m13s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| detik.com | sofascore.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Direct 54% | |
| Bounce Rate | 52.4% | 51.5% | sofascore.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
detik.com acquires users primarily through Direct (61%), while sofascore.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — detik.com's higher direct traffic suggests stronger brand recognition or product-led growth, while detik.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| detik.com | sofascore.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 3m | 14y 3m | detik.com |
| Registered | May 1998 | May 2012 | |
| Expires | May 2026 | May 2028 |
Business Maturity · Insight
detik.com has been in the market for over a decade, indicating established presence.
Market Position
| detik.com | sofascore.com | Leads | |
|---|---|---|---|
| Global Rank | #404 | #528 | detik.com |
| Category Rank | #1 | #5 | detik.com |
detik.com only
sofascore.com only
Market Position · Insight
detik.com is heavily concentrated in Indonesia (96%), creating dependency risk on a single market. sofascore.com has a more diversified audience.
Each has untapped markets the other serves: detik.com could expand into Brazil, United Kingdom, Italy, while sofascore.com could target Indonesia, Singapore, Malaysia.
Key Takeaways
- •detik.com receives 1.3x more monthly traffic than sofascore.com (126.8M vs 94.0M).
- •detik.com is growing faster (+0%) but visitors stay 2.6x shorter (1m59s vs 5m13s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •detik.com acquires users primarily through Direct (61%), while sofascore.com relies on Direct (54%). This reflects fundamentally different go-to-market strategies — detik.com's higher direct traffic suggests stronger brand recognition or product-led growth, while detik.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •detik.com has 1.3x more traffic (126.8M vs 94.0M), though both operate at comparable scale.
- •sofascore.com keeps visitors significantly longer (5m13s avg session vs detik.com's 1m59s), suggesting deeper product engagement or stickier content.
- •With only 9% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026