detik.com vs kompas.id
Market traction comparison · Updated Jul 2026
| detik.com | kompas.id | Leads | |
|---|---|---|---|
| Monthly Visits | 126.8M | 3.9M | detik.com |
| Bounce Rate | 52.4% | 70.8% | detik.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 3m | 12y 2m | detik.com |
detik.com leads in 3 of 4 dimensions, while kompas.id leads in 0.
Growth Momentum
| detik.com | kompas.id | Leads | |
|---|---|---|---|
| Monthly Visits | 126.8M | 3.9M | detik.com |
| MoM Change | +0% | +2% | kompas.id |
| Avg. Session | 1m59s | 1m17s | detik.com |
| Pages / Visit | 2.6 | 1.8 | detik.com |
Growth Momentum · Insight
detik.com receives 32.7x more monthly traffic than kompas.id (126.8M vs 3.9M).
Acquisition Strategy
| detik.com | kompas.id | Leads | |
|---|---|---|---|
| Primary Channel | Direct 61% | Search 58% | |
| Bounce Rate | 52.4% | 70.8% | detik.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 25%
Acquisition Strategy · Insight
detik.com acquires users primarily through Direct (61%), while kompas.id relies on Search (58%). This reflects fundamentally different go-to-market strategies — detik.com's higher direct traffic suggests stronger brand recognition or product-led growth, while kompas.id's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| detik.com | kompas.id | Leads | |
|---|---|---|---|
| Domain Age | 28y 3m | 12y 2m | detik.com |
| Registered | May 1998 | Jun 2014 | |
| Expires | May 2026 | Jun 2026 |
Business Maturity · Insight
detik.com has been in the market for over a decade, indicating established presence.
Market Position
| detik.com | kompas.id | Leads | |
|---|---|---|---|
| Global Rank | #404 | #19.3K | detik.com |
| Category Rank | #1 | #29 | detik.com |
detik.com only
kompas.id only
Market Position · Insight
Each has untapped markets the other serves: detik.com could expand into United Kingdom, while kompas.id could target Malaysia.
Key Takeaways
- •detik.com receives 32.7x more monthly traffic than kompas.id (126.8M vs 3.9M).
- •detik.com acquires users primarily through Direct (61%), while kompas.id relies on Search (58%). This reflects fundamentally different go-to-market strategies — detik.com's higher direct traffic suggests stronger brand recognition or product-led growth, while kompas.id's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •detik.com receives 32.7x more monthly traffic than kompas.id (126.8M vs 3.9M).
- •detik.com keeps visitors significantly longer (1m59s avg session vs kompas.id's 1m17s), suggesting deeper product engagement or stickier content.
- •detik.com has a 18 percentage point lower bounce rate (52% vs 71%), indicating better landing page relevance or more targeted traffic.
- •detik.com acquires traffic primarily through Direct (61%), while kompas.id relies on Search (58%) — fundamentally different acquisition strategies.
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Report based on data from July 2026