diamond.jp vs itmedia.co.jp
Market traction comparison · Updated Jul 2026
| diamond.jp | itmedia.co.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 37.3M | 89.8M | itmedia.co.jp |
| Bounce Rate | 51.9% | 61.9% | diamond.jp |
| SEO & Keywords | 30 | 30 | Tie |
diamond.jp leads in 1 of 3 dimensions, while itmedia.co.jp leads in 1.
Growth Momentum
| diamond.jp | itmedia.co.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 37.3M | 89.8M | itmedia.co.jp |
| MoM Change | +0% | -13% | diamond.jp |
| Avg. Session | 1m30s | 1m34s | itmedia.co.jp |
| Pages / Visit | 2.1 | 1.9 | diamond.jp |
Growth Momentum · Insight
itmedia.co.jp receives 2.4x more monthly traffic than diamond.jp (89.8M vs 37.3M).
Acquisition Strategy
| diamond.jp | itmedia.co.jp | Leads | |
|---|---|---|---|
| Primary Channel | Direct 34% | Direct 31% | |
| Bounce Rate | 51.9% | 61.9% | diamond.jp |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 46%
Acquisition Strategy · Insight
diamond.jp acquires users primarily through Direct (34%), while itmedia.co.jp relies on Direct (31%). This reflects fundamentally different go-to-market strategies — diamond.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while diamond.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| diamond.jp | itmedia.co.jp | Leads | |
|---|---|---|---|
| Global Rank | #1.7K | #665 | itmedia.co.jp |
| Category Rank | #15 | #3 | itmedia.co.jp |
diamond.jp only
itmedia.co.jp only
Market Position · Insight
Each has untapped markets the other serves: diamond.jp could expand into Taiwan, Canada, while itmedia.co.jp could target Singapore, Thailand.
Key Takeaways
- •itmedia.co.jp receives 2.4x more monthly traffic than diamond.jp (89.8M vs 37.3M).
- •diamond.jp acquires users primarily through Direct (34%), while itmedia.co.jp relies on Direct (31%). This reflects fundamentally different go-to-market strategies — diamond.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while diamond.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •itmedia.co.jp receives 2.4x more monthly traffic than diamond.jp (89.8M vs 37.3M).
- •diamond.jp has a 10 percentage point lower bounce rate (52% vs 62%), indicating better landing page relevance or more targeted traffic.
- •diamond.jp acquires traffic primarily through Direct (34%), while itmedia.co.jp relies on Referral (45%) — fundamentally different acquisition strategies.
- •They share 19 keywords (46% overlap), indicating direct search competition.
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Report based on data from July 2026