diamond.jp vs hpplus.jp
Market traction comparison · Updated Jul 2026
| diamond.jp | hpplus.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 37.3M | 19.8M | diamond.jp |
| Bounce Rate | 51.9% | 64.0% | diamond.jp |
| SEO & Keywords | 30 | 29 | diamond.jp |
diamond.jp leads in 3 of 3 dimensions, while hpplus.jp leads in 0.
Growth Momentum
| diamond.jp | hpplus.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 37.3M | 19.8M | diamond.jp |
| MoM Change | +0% | +3% | hpplus.jp |
| Avg. Session | 1m30s | 1m37s | hpplus.jp |
| Pages / Visit | 2.1 | 2.7 | hpplus.jp |
Growth Momentum · Insight
diamond.jp receives 1.9x more monthly traffic than hpplus.jp (37.3M vs 19.8M).
Acquisition Strategy
| diamond.jp | hpplus.jp | Leads | |
|---|---|---|---|
| Primary Channel | Direct 34% | Search 40% | |
| Bounce Rate | 51.9% | 64.0% | diamond.jp |
| SEO & Keywords | 30 | 29 | diamond.jp |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
diamond.jp acquires users primarily through Direct (34%), while hpplus.jp relies on Search (40%). This reflects fundamentally different go-to-market strategies — hpplus.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while hpplus.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| diamond.jp | hpplus.jp | Leads | |
|---|---|---|---|
| Global Rank | #1.7K | #3.1K | diamond.jp |
| Category Rank | #15 | #3 | hpplus.jp |
diamond.jp only
hpplus.jp only
Market Position · Insight
Each has untapped markets the other serves: diamond.jp could expand into United Kingdom, Taiwan, while hpplus.jp could target Singapore, Thailand.
Key Takeaways
- •diamond.jp receives 1.9x more monthly traffic than hpplus.jp (37.3M vs 19.8M).
- •diamond.jp acquires users primarily through Direct (34%), while hpplus.jp relies on Search (40%). This reflects fundamentally different go-to-market strategies — hpplus.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while hpplus.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •diamond.jp has 1.9x more traffic (37.3M vs 19.8M), though both operate at comparable scale.
- •diamond.jp has a 12 percentage point lower bounce rate (52% vs 64%), indicating better landing page relevance or more targeted traffic.
- •diamond.jp acquires traffic primarily through Direct (34%), while hpplus.jp relies on Search (40%) — fundamentally different acquisition strategies.
- •With only 9% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026