domaintools.com vs whois.com
Market traction comparison · Updated Jul 2026
| domaintools.com | whois.com | Leads | |
|---|---|---|---|
| Monthly Visits | 814.9K | 3.8M | whois.com |
| Bounce Rate | 32.8% | 34.7% | domaintools.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 28y 1m | 31y 4m | whois.com |
whois.com leads in 2 of 4 dimensions, while domaintools.com leads in 1.
Growth Momentum
| domaintools.com | whois.com | Leads | |
|---|---|---|---|
| Monthly Visits | 814.9K | 3.8M | whois.com |
| MoM Change | -5% | +3% | whois.com |
| Avg. Session | 1m37s | 2m38s | whois.com |
| Pages / Visit | 2.9 | 3.0 | whois.com |
Growth Momentum · Insight
domaintools.com is losing traffic (-5%) despite 814.9K monthly visits. whois.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| domaintools.com | whois.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 67% | Direct 53% | |
| Bounce Rate | 32.8% | 34.7% | domaintools.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 0%
| Keyword | Volume | domaintools.com | whois.com |
|---|---|---|---|
| domain whois | 36.1K | #7 | #1 |
Acquisition Strategy · Insight
domaintools.com acquires users primarily through Direct (67%), while whois.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — domaintools.com's higher direct traffic suggests stronger brand recognition or product-led growth, while whois.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| domaintools.com | whois.com | Leads | |
|---|---|---|---|
| Domain Age | 28y 1m | 31y 4m | whois.com |
| Registered | Aug 1998 | Apr 1995 | |
| Expires | Jul 2027 | Apr 2028 |
Business Maturity · Insight
whois.com has been in the market for over a decade, indicating established presence.
Market Position
| domaintools.com | whois.com | Leads | |
|---|---|---|---|
| Global Rank | #65.1K | #15.9K | whois.com |
| Category Rank | #130 | #43 | whois.com |
domaintools.com only
whois.com only
Market Position · Insight
Each has untapped markets the other serves: domaintools.com could expand into Brazil, Pakistan, while whois.com could target Italy, Türkiye.
Key Takeaways
- •domaintools.com is losing traffic (-5%) despite 814.9K monthly visits. whois.com's +3% growth puts it on a trajectory to overtake.
- •domaintools.com acquires users primarily through Direct (67%), while whois.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — domaintools.com's higher direct traffic suggests stronger brand recognition or product-led growth, while whois.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •whois.com receives 4.7x more monthly traffic than domaintools.com (3.8M vs 814.9K).
- •whois.com is growing (+3%) while domaintools.com is declining (-5%).
- •whois.com keeps visitors significantly longer (2m38s avg session vs domaintools.com's 1m37s), suggesting deeper product engagement or stickier content.
- •With only 0% keyword overlap, they target largely different search audiences.
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Report based on data from July 2026