espncricinfo.com vs ndtv.com
Market traction comparison · Updated Jul 2026
| espncricinfo.com | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 76.6M | 101.6M | ndtv.com |
| Bounce Rate | 38.3% | 41.2% | espncricinfo.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 19y 6m | 29y 11m | ndtv.com |
ndtv.com leads in 2 of 4 dimensions, while espncricinfo.com leads in 1.
Growth Momentum
| espncricinfo.com | ndtv.com | Leads | |
|---|---|---|---|
| Monthly Visits | 76.6M | 101.6M | ndtv.com |
| MoM Change | -39% | +9% | ndtv.com |
| Avg. Session | 5m51s | 2m48s | espncricinfo.com |
| Pages / Visit | 3.0 | 1.7 | espncricinfo.com |
Growth Momentum · Insight
ndtv.com is growing faster (+9%) but visitors stay 2.1x shorter (2m48s vs 5m51s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| espncricinfo.com | ndtv.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 85% | Direct 53% | |
| Bounce Rate | 38.3% | 41.2% | espncricinfo.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
espncricinfo.com acquires users primarily through Direct (85%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — espncricinfo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ndtv.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| espncricinfo.com | ndtv.com | Leads | |
|---|---|---|---|
| Domain Age | 19y 6m | 29y 11m | ndtv.com |
| Registered | Mar 2007 | Sep 1996 | |
| Expires | Mar 2027 | Sep 2032 |
Business Maturity · Insight
ndtv.com has been in the market for over a decade, indicating established presence.
Market Position
| espncricinfo.com | ndtv.com | Leads | |
|---|---|---|---|
| Global Rank | #827 | #364 | ndtv.com |
| Category Rank | #2 | #4 | espncricinfo.com |
espncricinfo.com only
ndtv.com only
Market Position · Insight
Each has untapped markets the other serves: espncricinfo.com could expand into Canada, United Arab Emirates, while ndtv.com could target Pakistan, Australia.
Key Takeaways
- •espncricinfo.com is losing traffic (-39%) despite 76.6M monthly visits. ndtv.com's +9% growth puts it on a trajectory to overtake.
- •ndtv.com is growing faster (+9%) but visitors stay 2.1x shorter (2m48s vs 5m51s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •espncricinfo.com acquires users primarily through Direct (85%), while ndtv.com relies on Direct (53%). This reflects fundamentally different go-to-market strategies — espncricinfo.com's higher direct traffic suggests stronger brand recognition or product-led growth, while ndtv.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •ndtv.com has 1.3x more traffic (101.6M vs 76.6M), though both operate at comparable scale.
- •ndtv.com is growing (+9%) while espncricinfo.com is declining (-39%).
- •espncricinfo.com keeps visitors significantly longer (5m51s avg session vs ndtv.com's 2m48s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026