fathom.ai vs fathom.org
Market traction comparison · Updated Jul 2026
| fathom.ai | fathom.org | Leads | |
|---|---|---|---|
| Monthly Visits | 907.0K | 10.7K | fathom.ai |
| Bounce Rate | 67.6% | 57.1% | fathom.org |
| SEO & Keywords | 29 | 28 | fathom.ai |
| Domain Age | 8y 8m | 29y 1m | fathom.org |
fathom.ai leads in 2 of 4 dimensions, while fathom.org leads in 2.
Growth Momentum
| fathom.ai | fathom.org | Leads | |
|---|---|---|---|
| Monthly Visits | 907.0K | 10.7K | fathom.ai |
| MoM Change | +3% | +13% | fathom.org |
| Avg. Session | 0m50s | 0m17s | fathom.ai |
| Pages / Visit | 1.5 | 1.5 | fathom.org |
Growth Momentum · Insight
fathom.org is growing faster (+13%) but visitors stay 3.0x shorter (0m17s vs 0m50s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| fathom.ai | fathom.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 48% | Search 59% | |
| Bounce Rate | 67.6% | 57.1% | fathom.org |
| SEO & Keywords | 29 | 28 | fathom.ai |
Keyword Overlap Rate: 0%
| Keyword | Volume | fathom.ai | fathom.org |
|---|---|---|---|
| fathom | 233.6K | #1 | #4 |
Acquisition Strategy · Insight
fathom.ai acquires users primarily through Search (48%), while fathom.org relies on Search (59%). This reflects fundamentally different go-to-market strategies — fathom.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fathom.ai | fathom.org | Leads | |
|---|---|---|---|
| Domain Age | 8y 8m | 29y 1m | fathom.org |
| Registered | Dec 2017 | Aug 1997 | |
| Expires | Jan 2029 | Aug 2033 |
Business Maturity · Insight
fathom.org has been in the market for over a decade, indicating established presence.
Market Position
| fathom.ai | fathom.org | Leads | |
|---|---|---|---|
| Global Rank | #77.3K | #2.3M | fathom.ai |
| Category Rank | #1.0K | #10.5K | fathom.ai |
| PH Upvotes | 581 | — |
fathom.ai only
Key Takeaways
- •fathom.org is growing +13% while fathom.ai grows +3%. At current trajectory, fathom.org could close the traffic gap within 35 months.
- •fathom.org is growing faster (+13%) but visitors stay 3.0x shorter (0m17s vs 0m50s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •fathom.ai acquires users primarily through Search (48%), while fathom.org relies on Search (59%). This reflects fundamentally different go-to-market strategies — fathom.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fathom.ai receives 84.8x more monthly traffic than fathom.org (907.0K vs 10.7K).
- •Both are growing, with fathom.org accelerating faster at +13% vs +3%.
- •fathom.ai keeps visitors significantly longer (0m50s avg session vs fathom.org's 0m17s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026