fathom.ai vs fathom.video
Market traction comparison · Updated Jul 2026
| fathom.ai | fathom.video | Leads | |
|---|---|---|---|
| Monthly Visits | 907.0K | 5.4M | fathom.video |
| Bounce Rate | 67.6% | 41.7% | fathom.video |
| SEO & Keywords | 29 | 35 | fathom.video |
| Domain Age | 8y 8m | 6y 5m | fathom.ai |
fathom.video leads in 3 of 4 dimensions, while fathom.ai leads in 1.
Growth Momentum
| fathom.ai | fathom.video | Leads | |
|---|---|---|---|
| Monthly Visits | 907.0K | 5.4M | fathom.video |
| MoM Change | +3% | +4% | fathom.video |
| Avg. Session | 0m50s | 3m01s | fathom.video |
| Pages / Visit | 1.5 | 3.1 | fathom.video |
Growth Momentum · Insight
fathom.video receives 5.9x more monthly traffic than fathom.ai (5.4M vs 907.0K).
Acquisition Strategy
| fathom.ai | fathom.video | Leads | |
|---|---|---|---|
| Primary Channel | Search 48% | Direct 74% | |
| Bounce Rate | 67.6% | 41.7% | fathom.video |
| SEO & Keywords | 29 | 35 | fathom.video |
Keyword Overlap Rate: 0%
| Keyword | Volume | fathom.ai | fathom.video |
|---|---|---|---|
| fathom | 233.6K | #1 | #7 |
| fathom ai | 33.7K | #1 | #6 |
| fathom notetaker | 20.7K | #1 | #10 |
| fathom note taker | 4.5K | #1 | #8 |
| fathom api | 4.3K | #6 | #3 |
| fathom login | 2.8K | #7 | #2 |
| fathom download | 2.2K | #4 | #1 |
Acquisition Strategy · Insight
fathom.ai acquires users primarily through Search (48%), while fathom.video relies on Direct (74%). This reflects fundamentally different go-to-market strategies — fathom.video's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fathom.ai | fathom.video | Leads | |
|---|---|---|---|
| Domain Age | 8y 8m | 6y 5m | fathom.ai |
| Registered | Dec 2017 | Apr 2020 | |
| Expires | Jan 2029 | Apr 2033 |
Business Maturity · Insight
fathom.ai has been in the market 2 years longer (9y vs 6y). fathom.ai's longer track record suggests established operations, while fathom.video's entry timing indicates the market still attracts new players.
Market Position
| fathom.ai | fathom.video | Leads | |
|---|---|---|---|
| Global Rank | #77.3K | #12.5K | fathom.video |
| Category Rank | #1.0K | #32 | fathom.video |
| PH Upvotes | 581 | — |
fathom.ai only
fathom.video only
Market Position · Insight
Each has untapped markets the other serves: fathom.ai could expand into Australia, while fathom.video could target Brazil.
Key Takeaways
- •fathom.video receives 5.9x more monthly traffic than fathom.ai (5.4M vs 907.0K).
- •fathom.ai acquires users primarily through Search (48%), while fathom.video relies on Direct (74%). This reflects fundamentally different go-to-market strategies — fathom.video's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fathom.video receives 5.9x more monthly traffic than fathom.ai (5.4M vs 907.0K).
- •fathom.video keeps visitors significantly longer (3m01s avg session vs fathom.ai's 0m50s), suggesting deeper product engagement or stickier content.
- •fathom.video has a 26 percentage point lower bounce rate (42% vs 68%), indicating better landing page relevance or more targeted traffic.
- •fathom.ai acquires traffic primarily through Search (48%), while fathom.video relies on Direct (74%) — fundamentally different acquisition strategies.
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Report based on data from July 2026