fathom.ai vs fellow.ai

Market traction comparison · Updated Jul 2026

fathom.ai faviconfathom.ai
VS
fellow.ai faviconfellow.ai
 fathom.aifellow.aiLeads
Monthly Visits907.0K158.4Kfathom.ai
Bounce Rate67.6%45.8%fellow.ai
SEO & Keywords2930fellow.ai
Domain Age8y 8m8y 8mfellow.ai

fellow.ai leads in 3 of 4 dimensions, while fathom.ai leads in 1.

Growth Momentum

Growth Momentum
fathom.aifellow.ai
 fathom.aifellow.aiLeads
Monthly Visits907.0K158.4Kfathom.ai
MoM Change+3%-7%fathom.ai
Avg. Session0m50s0m31sfathom.ai
Pages / Visit1.51.9fellow.ai

Growth Momentum · Insight

fellow.ai is losing traffic (-7%) despite 158.4K monthly visits. fathom.ai's +3% growth puts it on a trajectory to overtake.

Acquisition Strategy

 fathom.aifellow.aiLeads
Primary ChannelSearch 48%Search 50%
Bounce Rate67.6%45.8%fellow.ai
SEO & Keywords2930fellow.ai
fathom.ai
Search 48%Direct 44%Referral 5%Email 2%
fellow.ai
Search 50%Direct 35%Social 3%Referral 11%
SearchDirectSocialReferralPaidEmail
47
fathom.ai OnlySharedfellow.ai Only

Keyword Overlap Rate: 392%

Acquisition Strategy · Insight

fathom.ai acquires users primarily through Search (48%), while fellow.ai relies on Search (50%). This reflects fundamentally different go-to-market strategies — fathom.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while fellow.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.

Business Maturity

 fathom.aifellow.aiLeads
Domain Age8y 8m8y 8mfellow.ai
RegisteredDec 2017Dec 2017
ExpiresJan 2029Dec 2026

Business Maturity · Insight

fellow.ai has been in the market 0 years longer (9y vs 9y). fellow.ai's longer track record suggests established operations, while fathom.ai's entry timing indicates the market still attracts new players.

Market Position

 fathom.aifellow.aiLeads
Global Rank#77.3K#285.8Kfathom.ai
Category Rank#1.0K#6.4Kfathom.ai
PH Upvotes581275fathom.ai
fathom.aifellow.ai
🇺🇸 United States
35%
30%
🇮🇳 India
5%
4%
🇧🇷 Brazil
5%
3%
🇨🇦 Canada
4%
4%

fathom.ai only

🇬🇧 United Kingdom 8%

fellow.ai only

🇩🇪 Germany 3%

Market Position · Insight

Each has untapped markets the other serves: fathom.ai could expand into Germany, while fellow.ai could target United Kingdom.

Key Takeaways

  • fellow.ai is losing traffic (-7%) despite 158.4K monthly visits. fathom.ai's +3% growth puts it on a trajectory to overtake.
  • fathom.ai acquires users primarily through Search (48%), while fellow.ai relies on Search (50%). This reflects fundamentally different go-to-market strategies — fathom.ai's higher direct traffic suggests stronger brand recognition or product-led growth, while fellow.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
  • fathom.ai receives 5.7x more monthly traffic than fellow.ai (907.0K vs 158.4K).
  • fathom.ai is growing (+3%) while fellow.ai is declining (-7%).
  • fathom.ai keeps visitors significantly longer (0m50s avg session vs fellow.ai's 0m31s), suggesting deeper product engagement or stickier content.
  • fellow.ai has a 22 percentage point lower bounce rate (46% vs 68%), indicating better landing page relevance or more targeted traffic.

You've seen the gap. Now steal the playbook.

A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.

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Report based on data from July 2026