fathom.org vs fathom.video
Market traction comparison · Updated Jul 2026
| fathom.org | fathom.video | Leads | |
|---|---|---|---|
| Monthly Visits | 10.7K | 5.4M | fathom.video |
| Bounce Rate | 57.1% | 41.7% | fathom.video |
| SEO & Keywords | 28 | 35 | fathom.video |
| Domain Age | 29y 1m | 6y 5m | fathom.org |
fathom.video leads in 3 of 4 dimensions, while fathom.org leads in 1.
Growth Momentum
| fathom.org | fathom.video | Leads | |
|---|---|---|---|
| Monthly Visits | 10.7K | 5.4M | fathom.video |
| MoM Change | +13% | +4% | fathom.org |
| Avg. Session | 0m17s | 3m01s | fathom.video |
| Pages / Visit | 1.5 | 3.1 | fathom.video |
Growth Momentum · Insight
fathom.org is growing faster (+13%) but visitors stay 10.9x shorter (0m17s vs 3m01s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| fathom.org | fathom.video | Leads | |
|---|---|---|---|
| Primary Channel | Search 59% | Direct 74% | |
| Bounce Rate | 57.1% | 41.7% | fathom.video |
| SEO & Keywords | 28 | 35 | fathom.video |
Keyword Overlap Rate: 2000%
| Keyword | Volume | fathom.org | fathom.video |
|---|---|---|---|
| fathom | 233.6K | #4 | #7 |
Acquisition Strategy · Insight
fathom.org acquires users primarily through Search (59%), while fathom.video relies on Direct (74%). This reflects fundamentally different go-to-market strategies — fathom.video's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fathom.org | fathom.video | Leads | |
|---|---|---|---|
| Domain Age | 29y 1m | 6y 5m | fathom.org |
| Registered | Aug 1997 | Apr 2020 | |
| Expires | Aug 2033 | Apr 2033 |
Business Maturity · Insight
fathom.org has been in the market for over a decade, indicating established presence.
Market Position
| fathom.org | fathom.video | Leads | |
|---|---|---|---|
| Global Rank | #2.3M | #12.5K | fathom.video |
| Category Rank | #10.5K | #32 | fathom.video |
fathom.video only
Key Takeaways
- •fathom.org is growing +13% while fathom.video grows +4%. At current trajectory, fathom.org could close the traffic gap within 25 months.
- •fathom.org is growing faster (+13%) but visitors stay 10.9x shorter (0m17s vs 3m01s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •fathom.org acquires users primarily through Search (59%), while fathom.video relies on Direct (74%). This reflects fundamentally different go-to-market strategies — fathom.video's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fathom.video receives 502.5x more monthly traffic than fathom.org (5.4M vs 10.7K).
- •Both are growing, with fathom.org accelerating faster at +13% vs +4%.
- •fathom.video keeps visitors significantly longer (3m01s avg session vs fathom.org's 0m17s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026