fathom.ai vs fathomthat.ai
Market traction comparison · Updated Jul 2026
| fathom.ai | fathomthat.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 907.0K | 6.0K | fathom.ai |
| Bounce Rate | 67.6% | 32.8% | fathomthat.ai |
| SEO & Keywords | 29 | 29 | Tie |
| Domain Age | 8y 8m | 3y 4m | fathom.ai |
fathom.ai leads in 2 of 4 dimensions, while fathomthat.ai leads in 1.
Growth Momentum
| fathom.ai | fathomthat.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 907.0K | 6.0K | fathom.ai |
| MoM Change | +3% | +30% | fathomthat.ai |
| Avg. Session | 0m50s | 0m31s | fathom.ai |
| Pages / Visit | 1.5 | 2.0 | fathomthat.ai |
Growth Momentum · Insight
fathomthat.ai is growing faster (+30%) but visitors stay 1.6x shorter (0m31s vs 0m50s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| fathom.ai | fathomthat.ai | Leads | |
|---|---|---|---|
| Primary Channel | Search 48% | — | |
| Bounce Rate | 67.6% | 32.8% | fathomthat.ai |
| SEO & Keywords | 29 | 29 | — |
fathom.ai
Search 48%Direct 44%Referral 5%Email 2%
SearchDirectSocialReferralPaidEmail
-44
73
-44
fathom.ai OnlySharedfathomthat.ai Only
Keyword Overlap Rate: 0%
| Keyword | Volume | fathom.ai | fathomthat.ai |
|---|---|---|---|
| fathom | 233.6K | #1 | #9 |
Business Maturity
| fathom.ai | fathomthat.ai | Leads | |
|---|---|---|---|
| Domain Age | 8y 8m | 3y 4m | fathom.ai |
| Registered | Dec 2017 | Apr 2023 | |
| Expires | Jan 2029 | Apr 2027 |
Business Maturity · Insight
fathom.ai has a 5-year head start, but fathomthat.ai's trajectory shows strong growth momentum.
Market Position
| fathom.ai | fathomthat.ai | Leads | |
|---|---|---|---|
| Global Rank | #77.3K | #3.1M | fathom.ai |
| Category Rank | #1.0K | — | |
| PH Upvotes | 581 | — |
fathom.aifathomthat.ai
🇺🇸 United States
35%
100%
fathom.ai only
🇬🇧 United Kingdom 8%🇮🇳 India 5%🇧🇷 Brazil 5%
Key Takeaways
- •fathomthat.ai is growing +30% while fathom.ai grows +3%. At current trajectory, fathomthat.ai could close the traffic gap within 35 months.
- •fathomthat.ai is growing faster (+30%) but visitors stay 1.6x shorter (0m31s vs 0m50s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •fathom.ai receives 150.3x more monthly traffic than fathomthat.ai (907.0K vs 6.0K).
- •Both are growing, with fathomthat.ai accelerating faster at +30% vs +3%.
- •fathom.ai keeps visitors significantly longer (0m50s avg session vs fathomthat.ai's 0m31s), suggesting deeper product engagement or stickier content.
- •fathomthat.ai has a 35 percentage point lower bounce rate (33% vs 68%), indicating better landing page relevance or more targeted traffic.
You've seen the gap. Now steal the playbook.
A Growth Teardown reverse-engineers exactly how each product grows — traffic sources, backlink strategy, keyword gaps, and scored action items you can copy this week.
Related Comparisons
Report based on data from July 2026