fathom.ai vs fathomhq.com
Market traction comparison · Updated Jul 2026
| fathom.ai | fathomhq.com | Leads | |
|---|---|---|---|
| Monthly Visits | 907.0K | 233.8K | fathom.ai |
| Bounce Rate | 67.6% | 43.8% | fathomhq.com |
| SEO & Keywords | 29 | 30 | fathomhq.com |
| Domain Age | 8y 8m | 15y 1m | fathomhq.com |
fathomhq.com leads in 3 of 4 dimensions, while fathom.ai leads in 1.
Growth Momentum
| fathom.ai | fathomhq.com | Leads | |
|---|---|---|---|
| Monthly Visits | 907.0K | 233.8K | fathom.ai |
| MoM Change | +3% | +4% | fathomhq.com |
| Avg. Session | 0m50s | 2m33s | fathomhq.com |
| Pages / Visit | 1.5 | 3.8 | fathomhq.com |
Growth Momentum · Insight
fathom.ai receives 3.9x more monthly traffic than fathomhq.com (907.0K vs 233.8K).
Acquisition Strategy
| fathom.ai | fathomhq.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 48% | Direct 66% | |
| Bounce Rate | 67.6% | 43.8% | fathomhq.com |
| SEO & Keywords | 29 | 30 | fathomhq.com |
Keyword Overlap Rate: 247%
| Keyword | Volume | fathom.ai | fathomhq.com |
|---|---|---|---|
| fathom | 233.6K | #1 | #2 |
| fathom login | 2.8K | #7 | #6 |
| fathom download | 2.2K | #4 | #10 |
Acquisition Strategy · Insight
fathom.ai acquires users primarily through Search (48%), while fathomhq.com relies on Direct (66%). This reflects fundamentally different go-to-market strategies — fathomhq.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fathom.ai | fathomhq.com | Leads | |
|---|---|---|---|
| Domain Age | 8y 8m | 15y 1m | fathomhq.com |
| Registered | Dec 2017 | Aug 2011 | |
| Expires | Jan 2029 | Aug 2026 |
Business Maturity · Insight
fathomhq.com has been in the market for over a decade, indicating established presence.
Market Position
| fathom.ai | fathomhq.com | Leads | |
|---|---|---|---|
| Global Rank | #77.3K | #172.4K | fathom.ai |
| Category Rank | #1.0K | #393 | fathomhq.com |
| PH Upvotes | 581 | — |
fathom.ai only
fathomhq.com only
Market Position · Insight
Each has untapped markets the other serves: fathom.ai could expand into Australia, Indonesia, while fathomhq.com could target India, Brazil.
Key Takeaways
- •fathom.ai receives 3.9x more monthly traffic than fathomhq.com (907.0K vs 233.8K).
- •fathom.ai acquires users primarily through Search (48%), while fathomhq.com relies on Direct (66%). This reflects fundamentally different go-to-market strategies — fathomhq.com's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fathom.ai receives 3.9x more monthly traffic than fathomhq.com (907.0K vs 233.8K).
- •fathomhq.com keeps visitors significantly longer (2m33s avg session vs fathom.ai's 0m50s), suggesting deeper product engagement or stickier content.
- •fathomhq.com has a 24 percentage point lower bounce rate (44% vs 68%), indicating better landing page relevance or more targeted traffic.
- •fathom.ai acquires traffic primarily through Search (48%), while fathomhq.com relies on Direct (66%) — fundamentally different acquisition strategies.
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Report based on data from July 2026