fathom.video vs fathomthat.ai
Market traction comparison · Updated Jul 2026
| fathom.video | fathomthat.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 5.4M | 6.0K | fathom.video |
| Bounce Rate | 41.7% | 32.8% | fathomthat.ai |
| SEO & Keywords | 35 | 29 | fathom.video |
| Domain Age | 6y 5m | 3y 4m | fathom.video |
fathom.video leads in 3 of 4 dimensions, while fathomthat.ai leads in 1.
Growth Momentum
| fathom.video | fathomthat.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 5.4M | 6.0K | fathom.video |
| MoM Change | +4% | +30% | fathomthat.ai |
| Avg. Session | 3m01s | 0m31s | fathom.video |
| Pages / Visit | 3.1 | 2.0 | fathom.video |
Growth Momentum · Insight
fathomthat.ai is growing faster (+30%) but visitors stay 5.8x shorter (0m31s vs 3m01s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| fathom.video | fathomthat.ai | Leads | |
|---|---|---|---|
| Primary Channel | Direct 74% | — | |
| Bounce Rate | 41.7% | 32.8% | fathomthat.ai |
| SEO & Keywords | 35 | 29 | fathom.video |
Keyword Overlap Rate: 392%
| Keyword | Volume | fathom.video | fathomthat.ai |
|---|---|---|---|
| fathom | 233.6K | #7 | #9 |
Business Maturity
| fathom.video | fathomthat.ai | Leads | |
|---|---|---|---|
| Domain Age | 6y 5m | 3y 4m | fathom.video |
| Registered | Apr 2020 | Apr 2023 | |
| Expires | Apr 2033 | Apr 2027 |
Business Maturity · Insight
fathom.video has been in the market 3 years longer (6y vs 3y). fathom.video's longer track record suggests established operations, while fathomthat.ai's entry timing indicates the market still attracts new players.
Market Position
| fathom.video | fathomthat.ai | Leads | |
|---|---|---|---|
| Global Rank | #12.5K | #3.1M | fathom.video |
| Category Rank | #32 | — |
fathom.video only
Key Takeaways
- •fathomthat.ai is growing +30% while fathom.video grows +4%. At current trajectory, fathomthat.ai could close the traffic gap within 25 months.
- •fathomthat.ai is growing faster (+30%) but visitors stay 5.8x shorter (0m31s vs 3m01s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •fathom.video receives 890.7x more monthly traffic than fathomthat.ai (5.4M vs 6.0K).
- •Both are growing, with fathomthat.ai accelerating faster at +30% vs +4%.
- •fathom.video keeps visitors significantly longer (3m01s avg session vs fathomthat.ai's 0m31s), suggesting deeper product engagement or stickier content.
- •fathomthat.ai has a 9 percentage point lower bounce rate (33% vs 42%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026