fathom.video vs fellow.ai
Market traction comparison · Updated Jul 2026
| fathom.video | fellow.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 5.4M | 158.4K | fathom.video |
| Bounce Rate | 41.7% | 45.8% | fathom.video |
| SEO & Keywords | 35 | 30 | fathom.video |
| Domain Age | 6y 5m | 8y 8m | fellow.ai |
fathom.video leads in 3 of 4 dimensions, while fellow.ai leads in 1.
Growth Momentum
| fathom.video | fellow.ai | Leads | |
|---|---|---|---|
| Monthly Visits | 5.4M | 158.4K | fathom.video |
| MoM Change | +4% | -7% | fathom.video |
| Avg. Session | 3m01s | 0m31s | fathom.video |
| Pages / Visit | 3.1 | 1.9 | fathom.video |
Growth Momentum · Insight
fellow.ai is losing traffic (-7%) despite 158.4K monthly visits. fathom.video's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| fathom.video | fellow.ai | Leads | |
|---|---|---|---|
| Primary Channel | Direct 74% | Search 50% | |
| Bounce Rate | 41.7% | 45.8% | fathom.video |
| SEO & Keywords | 35 | 30 | fathom.video |
Keyword Overlap Rate: 261%
Acquisition Strategy · Insight
fathom.video acquires users primarily through Direct (74%), while fellow.ai relies on Search (50%). This reflects fundamentally different go-to-market strategies — fathom.video's higher direct traffic suggests stronger brand recognition or product-led growth, while fellow.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fathom.video | fellow.ai | Leads | |
|---|---|---|---|
| Domain Age | 6y 5m | 8y 8m | fellow.ai |
| Registered | Apr 2020 | Dec 2017 | |
| Expires | Apr 2033 | Dec 2026 |
Business Maturity · Insight
fellow.ai has been in the market 2 years longer (9y vs 6y). fellow.ai's longer track record suggests established operations, while fathom.video's entry timing indicates the market still attracts new players.
Market Position
| fathom.video | fellow.ai | Leads | |
|---|---|---|---|
| Global Rank | #12.5K | #285.8K | fathom.video |
| Category Rank | #32 | #6.4K | fathom.video |
| PH Upvotes | — | 275 |
fathom.video only
fellow.ai only
Market Position · Insight
Each has untapped markets the other serves: fathom.video could expand into Brazil, Germany, while fellow.ai could target United Kingdom, Australia.
Key Takeaways
- •fellow.ai is losing traffic (-7%) despite 158.4K monthly visits. fathom.video's +4% growth puts it on a trajectory to overtake.
- •fathom.video acquires users primarily through Direct (74%), while fellow.ai relies on Search (50%). This reflects fundamentally different go-to-market strategies — fathom.video's higher direct traffic suggests stronger brand recognition or product-led growth, while fellow.ai's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fathom.video receives 33.9x more monthly traffic than fellow.ai (5.4M vs 158.4K).
- •fathom.video is growing (+4%) while fellow.ai is declining (-7%).
- •fathom.video keeps visitors significantly longer (3m01s avg session vs fellow.ai's 0m31s), suggesting deeper product engagement or stickier content.
- •fathom.video acquires traffic primarily through Direct (74%), while fellow.ai relies on Search (50%) — fundamentally different acquisition strategies.
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Report based on data from July 2026