fathom.global vs fathom.video
Market traction comparison · Updated Jul 2026
| fathom.global | fathom.video | Leads | |
|---|---|---|---|
| Monthly Visits | 20.2K | 5.4M | fathom.video |
| Bounce Rate | 38.3% | 41.7% | fathom.global |
| SEO & Keywords | 30 | 35 | fathom.video |
| Domain Age | 10y 11m | 6y 5m | fathom.global |
fathom.global leads in 2 of 4 dimensions, while fathom.video leads in 2.
Growth Momentum
| fathom.global | fathom.video | Leads | |
|---|---|---|---|
| Monthly Visits | 20.2K | 5.4M | fathom.video |
| MoM Change | +6% | +4% | fathom.global |
| Avg. Session | 0m53s | 3m01s | fathom.video |
| Pages / Visit | 2.0 | 3.1 | fathom.video |
Growth Momentum · Insight
fathom.video receives 266.5x more monthly traffic than fathom.global (5.4M vs 20.2K).
Acquisition Strategy
| fathom.global | fathom.video | Leads | |
|---|---|---|---|
| Primary Channel | Search 58% | Direct 74% | |
| Bounce Rate | 38.3% | 41.7% | fathom.global |
| SEO & Keywords | 30 | 35 | fathom.video |
Keyword Overlap Rate: 333%
| Keyword | Volume | fathom.global | fathom.video |
|---|---|---|---|
| fathom api | 4.3K | #2 | #3 |
| fathom login | 2.8K | #10 | #2 |
Acquisition Strategy · Insight
fathom.global acquires users primarily through Search (58%), while fathom.video relies on Direct (74%). This reflects fundamentally different go-to-market strategies — fathom.video's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.global's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| fathom.global | fathom.video | Leads | |
|---|---|---|---|
| Domain Age | 10y 11m | 6y 5m | fathom.global |
| Registered | Sep 2015 | Apr 2020 | |
| Expires | Sep 2026 | Apr 2033 |
Business Maturity · Insight
fathom.global has been in the market for over a decade, indicating established presence.
Market Position
| fathom.global | fathom.video | Leads | |
|---|---|---|---|
| Global Rank | #1.3M | #12.5K | fathom.video |
| Category Rank | #388 | #32 | fathom.video |
fathom.global only
fathom.video only
Market Position · Insight
Each has untapped markets the other serves: fathom.global could expand into India, Canada, Australia, while fathom.video could target Netherlands, Germany, Brazil.
Key Takeaways
- •fathom.video receives 266.5x more monthly traffic than fathom.global (5.4M vs 20.2K).
- •fathom.global acquires users primarily through Search (58%), while fathom.video relies on Direct (74%). This reflects fundamentally different go-to-market strategies — fathom.video's higher direct traffic suggests stronger brand recognition or product-led growth, while fathom.global's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •fathom.video receives 266.5x more monthly traffic than fathom.global (5.4M vs 20.2K).
- •fathom.video keeps visitors significantly longer (3m01s avg session vs fathom.global's 0m53s), suggesting deeper product engagement or stickier content.
- •fathom.global acquires traffic primarily through Search (58%), while fathom.video relies on Direct (74%) — fundamentally different acquisition strategies.
- •They share 50 keywords (333% overlap), indicating direct search competition.
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Report based on data from July 2026