indianexpress.com vs sbs.com.au
Market traction comparison · Updated Jul 2026
| indianexpress.com | sbs.com.au | Leads | |
|---|---|---|---|
| Monthly Visits | 75.4M | 55.2M | indianexpress.com |
| Bounce Rate | 52.9% | 45.2% | sbs.com.au |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 24y 3m | — |
indianexpress.com leads in 1 of 3 dimensions, while sbs.com.au leads in 1.
Growth Momentum
| indianexpress.com | sbs.com.au | Leads | |
|---|---|---|---|
| Monthly Visits | 75.4M | 55.2M | indianexpress.com |
| MoM Change | +0% | -1% | indianexpress.com |
| Avg. Session | 2m39s | 2m58s | sbs.com.au |
| Pages / Visit | 2.4 | 3.5 | sbs.com.au |
Growth Momentum · Insight
indianexpress.com receives 1.4x more monthly traffic than sbs.com.au (75.4M vs 55.2M).
Acquisition Strategy
| indianexpress.com | sbs.com.au | Leads | |
|---|---|---|---|
| Primary Channel | Search 45% | Direct 52% | |
| Bounce Rate | 52.9% | 45.2% | sbs.com.au |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 11%
Acquisition Strategy · Insight
indianexpress.com acquires users primarily through Search (45%), while sbs.com.au relies on Direct (52%). This reflects fundamentally different go-to-market strategies — sbs.com.au's higher direct traffic suggests stronger brand recognition or product-led growth, while indianexpress.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| indianexpress.com | sbs.com.au | Leads | |
|---|---|---|---|
| Domain Age | 24y 3m | — | |
| Registered | May 2002 | — | |
| Expires | May 2028 | — |
Market Position
| indianexpress.com | sbs.com.au | Leads | |
|---|---|---|---|
| Global Rank | #778 | #891 | indianexpress.com |
| Category Rank | #11 | #2 | sbs.com.au |
Key Takeaways
- •indianexpress.com receives 1.4x more monthly traffic than sbs.com.au (75.4M vs 55.2M).
- •indianexpress.com acquires users primarily through Search (45%), while sbs.com.au relies on Direct (52%). This reflects fundamentally different go-to-market strategies — sbs.com.au's higher direct traffic suggests stronger brand recognition or product-led growth, while indianexpress.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •indianexpress.com has 1.4x more traffic (75.4M vs 55.2M), though both operate at comparable scale.
- •indianexpress.com acquires traffic primarily through Search (45%), while sbs.com.au relies on Direct (52%) — fundamentally different acquisition strategies.
- •They share 6 keywords (11% overlap), indicating direct search competition.
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Report based on data from July 2026