jacksonhewitt.com vs stepchange.org
Market traction comparison · Updated Jul 2026
| jacksonhewitt.com | stepchange.org | Leads | |
|---|---|---|---|
| Monthly Visits | 330.6K | 611.7K | stepchange.org |
| Bounce Rate | 53.4% | 31.9% | stepchange.org |
| SEO & Keywords | 30 | 29 | jacksonhewitt.com |
| Domain Age | 29y 7m | — |
stepchange.org leads in 2 of 3 dimensions, while jacksonhewitt.com leads in 1.
Growth Momentum
| jacksonhewitt.com | stepchange.org | Leads | |
|---|---|---|---|
| Monthly Visits | 330.6K | 611.7K | stepchange.org |
| MoM Change | -26% | -1% | stepchange.org |
| Avg. Session | 1m32s | 2m22s | stepchange.org |
| Pages / Visit | 3.4 | 4.7 | stepchange.org |
Growth Momentum · Insight
stepchange.org receives 1.8x more monthly traffic than jacksonhewitt.com (611.7K vs 330.6K).
Acquisition Strategy
| jacksonhewitt.com | stepchange.org | Leads | |
|---|---|---|---|
| Primary Channel | Direct 51% | Search 45% | |
| Bounce Rate | 53.4% | 31.9% | stepchange.org |
| SEO & Keywords | 30 | 29 | jacksonhewitt.com |
Keyword Overlap Rate: 9%
Acquisition Strategy · Insight
jacksonhewitt.com acquires users primarily through Direct (51%), while stepchange.org relies on Search (45%). This reflects fundamentally different go-to-market strategies — jacksonhewitt.com's higher direct traffic suggests stronger brand recognition or product-led growth, while stepchange.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| jacksonhewitt.com | stepchange.org | Leads | |
|---|---|---|---|
| Domain Age | 29y 7m | — | |
| Registered | Feb 1997 | — | |
| Expires | Feb 2028 | — |
Market Position
| jacksonhewitt.com | stepchange.org | Leads | |
|---|---|---|---|
| Global Rank | #130.0K | #70.6K | stepchange.org |
| Category Rank | #42 | #42 | — |
jacksonhewitt.com only
stepchange.org only
Market Position · Insight
Each has untapped markets the other serves: jacksonhewitt.com could expand into Netherlands, Canada, while stepchange.org could target Mexico, Vietnam.
Key Takeaways
- •stepchange.org receives 1.8x more monthly traffic than jacksonhewitt.com (611.7K vs 330.6K).
- •jacksonhewitt.com acquires users primarily through Direct (51%), while stepchange.org relies on Search (45%). This reflects fundamentally different go-to-market strategies — jacksonhewitt.com's higher direct traffic suggests stronger brand recognition or product-led growth, while stepchange.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •stepchange.org has 1.8x more traffic (611.7K vs 330.6K), though both operate at comparable scale.
- •stepchange.org keeps visitors significantly longer (2m22s avg session vs jacksonhewitt.com's 1m32s), suggesting deeper product engagement or stickier content.
- •stepchange.org has a 21 percentage point lower bounce rate (32% vs 53%), indicating better landing page relevance or more targeted traffic.
- •jacksonhewitt.com acquires traffic primarily through Direct (51%), while stepchange.org relies on Search (45%) — fundamentally different acquisition strategies.
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Report based on data from July 2026