nbcdfw.com vs weather.gov
Market traction comparison · Updated Jul 2026
| nbcdfw.com | weather.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 3.2M | 76.0M | weather.gov |
| Bounce Rate | 53.1% | 44.2% | weather.gov |
| SEO & Keywords | 28 | 30 | weather.gov |
| Domain Age | 19y 7m | 27y 4m | weather.gov |
weather.gov leads in 4 of 4 dimensions, while nbcdfw.com leads in 0.
Growth Momentum
| nbcdfw.com | weather.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 3.2M | 76.0M | weather.gov |
| MoM Change | -15% | +5% | weather.gov |
| Avg. Session | 1m17s | 2m50s | weather.gov |
| Pages / Visit | 1.6 | 3.5 | weather.gov |
Growth Momentum · Insight
nbcdfw.com is losing traffic (-15%) despite 3.2M monthly visits. weather.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nbcdfw.com | weather.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 48% | Direct 74% | |
| Bounce Rate | 53.1% | 44.2% | weather.gov |
| SEO & Keywords | 28 | 30 | weather.gov |
Keyword Overlap Rate: 14%
| Keyword | Volume | nbcdfw.com | weather.gov |
|---|---|---|---|
| dallas weather | 127.3K | #3 | #6 |
Acquisition Strategy · Insight
nbcdfw.com acquires users primarily through Direct (48%), while weather.gov relies on Direct (74%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcdfw.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nbcdfw.com | weather.gov | Leads | |
|---|---|---|---|
| Domain Age | 19y 7m | 27y 4m | weather.gov |
| Registered | Jan 2007 | Apr 1999 | |
| Expires | Jan 2028 | Aug 2026 |
Business Maturity · Insight
weather.gov has been in the market for over a decade, indicating established presence.
Market Position
| nbcdfw.com | weather.gov | Leads | |
|---|---|---|---|
| Global Rank | #25.1K | #710 | weather.gov |
| Category Rank | #276 | #3 | weather.gov |
nbcdfw.com only
weather.gov only
Market Position · Insight
Each has untapped markets the other serves: nbcdfw.com could expand into Puerto Rico, Mexico, while weather.gov could target India, Australia.
Key Takeaways
- •nbcdfw.com is losing traffic (-15%) despite 3.2M monthly visits. weather.gov's +5% growth puts it on a trajectory to overtake.
- •nbcdfw.com acquires users primarily through Direct (48%), while weather.gov relies on Direct (74%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcdfw.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •weather.gov receives 23.9x more monthly traffic than nbcdfw.com (76.0M vs 3.2M).
- •weather.gov is growing (+5%) while nbcdfw.com is declining (-15%).
- •weather.gov keeps visitors significantly longer (2m50s avg session vs nbcdfw.com's 1m17s), suggesting deeper product engagement or stickier content.
- •weather.gov has a 9 percentage point lower bounce rate (44% vs 53%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026