npr.org vs theguardian.com
Market traction comparison · Updated Jul 2026
| npr.org | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 57.4M | 304.5M | theguardian.com |
| Bounce Rate | 67.9% | 47.1% | theguardian.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | — | 32y 2m |
theguardian.com leads in 2 of 3 dimensions, while npr.org leads in 0.
Growth Momentum
| npr.org | theguardian.com | Leads | |
|---|---|---|---|
| Monthly Visits | 57.4M | 304.5M | theguardian.com |
| MoM Change | +2% | +9% | theguardian.com |
| Avg. Session | 1m56s | 3m16s | theguardian.com |
| Pages / Visit | 1.7 | 2.5 | theguardian.com |
Growth Momentum · Insight
theguardian.com is growing +9% while npr.org grows +2%. At current trajectory, theguardian.com could close the traffic gap within 9 months.
Acquisition Strategy
| npr.org | theguardian.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Direct 52% | |
| Bounce Rate | 67.9% | 47.1% | theguardian.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 20%
| Keyword | Volume | npr.org | theguardian.com |
|---|---|---|---|
| ai social network | 9.0K | #9 | #10 |
| grok bikini | 3.0K | #2 | #5 |
Acquisition Strategy · Insight
npr.org acquires users primarily through Direct (57%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — npr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while theguardian.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| npr.org | theguardian.com | Leads | |
|---|---|---|---|
| Domain Age | — | 32y 2m | |
| Registered | — | Jul 1994 | |
| Expires | — | Jul 2026 |
Market Position
| npr.org | theguardian.com | Leads | |
|---|---|---|---|
| Global Rank | #1.3K | #154 | theguardian.com |
| Category Rank | #4 | #4 | — |
Key Takeaways
- •theguardian.com is growing +9% while npr.org grows +2%. At current trajectory, theguardian.com could close the traffic gap within 9 months.
- •npr.org acquires users primarily through Direct (57%), while theguardian.com relies on Direct (52%). This reflects fundamentally different go-to-market strategies — npr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while theguardian.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •theguardian.com receives 5.3x more monthly traffic than npr.org (304.5M vs 57.4M).
- •Both are growing, with theguardian.com accelerating faster at +9% vs +2%.
- •theguardian.com keeps visitors significantly longer (3m16s avg session vs npr.org's 1m56s), suggesting deeper product engagement or stickier content.
- •theguardian.com has a 21 percentage point lower bounce rate (47% vs 68%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026