apnews.com vs npr.org
Market traction comparison · Updated Jul 2026
| apnews.com | npr.org | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 57.4M | apnews.com |
| Bounce Rate | 62.7% | 67.9% | apnews.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 35y 1m | — |
apnews.com leads in 2 of 3 dimensions, while npr.org leads in 0.
Growth Momentum
| apnews.com | npr.org | Leads | |
|---|---|---|---|
| Monthly Visits | 83.2M | 57.4M | apnews.com |
| MoM Change | +6% | +2% | apnews.com |
| Avg. Session | 2m11s | 1m56s | apnews.com |
| Pages / Visit | 1.9 | 1.7 | apnews.com |
Growth Momentum · Insight
apnews.com receives 1.4x more monthly traffic than npr.org (83.2M vs 57.4M).
Acquisition Strategy
| apnews.com | npr.org | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Direct 57% | |
| Bounce Rate | 62.7% | 67.9% | apnews.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 62%
| Keyword | Volume | apnews.com | npr.org |
|---|---|---|---|
| the news | 60.2K | #7 | #9 |
Acquisition Strategy · Insight
apnews.com acquires users primarily through Direct (57%), while npr.org relies on Direct (57%). This reflects fundamentally different go-to-market strategies — npr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while npr.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| apnews.com | npr.org | Leads | |
|---|---|---|---|
| Domain Age | 35y 1m | — | |
| Registered | Jul 1991 | — | |
| Expires | Jul 2026 | — |
Market Position
| apnews.com | npr.org | Leads | |
|---|---|---|---|
| Global Rank | #780 | #1.3K | apnews.com |
| Category Rank | #18 | #4 | npr.org |
apnews.com only
npr.org only
Market Position · Insight
Each has untapped markets the other serves: apnews.com could expand into Australia, while npr.org could target India.
Key Takeaways
- •apnews.com receives 1.4x more monthly traffic than npr.org (83.2M vs 57.4M).
- •apnews.com acquires users primarily through Direct (57%), while npr.org relies on Direct (57%). This reflects fundamentally different go-to-market strategies — npr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while npr.org's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •apnews.com has 1.4x more traffic (83.2M vs 57.4M), though both operate at comparable scale.
- •They share 23 keywords (62% overlap), indicating direct search competition.
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Report based on data from July 2026