nbcnews.com vs npr.org
Market traction comparison · Updated Jul 2026
| nbcnews.com | npr.org | Leads | |
|---|---|---|---|
| Monthly Visits | 70.1M | 57.4M | nbcnews.com |
| Bounce Rate | 72.2% | 67.9% | npr.org |
| SEO & Keywords | 20 | 30 | npr.org |
| Domain Age | 29y 2m | — |
npr.org leads in 2 of 3 dimensions, while nbcnews.com leads in 1.
Growth Momentum
| nbcnews.com | npr.org | Leads | |
|---|---|---|---|
| Monthly Visits | 70.1M | 57.4M | nbcnews.com |
| MoM Change | -26% | +2% | npr.org |
| Avg. Session | 1m20s | 1m56s | npr.org |
| Pages / Visit | 1.6 | 1.7 | npr.org |
Growth Momentum · Insight
nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. npr.org's +2% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nbcnews.com | npr.org | Leads | |
|---|---|---|---|
| Primary Channel | Search 44% | Direct 57% | |
| Bounce Rate | 72.2% | 67.9% | npr.org |
| SEO & Keywords | 20 | 30 | npr.org |
Keyword Overlap Rate: 138%
| Keyword | Volume | nbcnews.com | npr.org |
|---|---|---|---|
| the news | 60.2K | #3 | #9 |
Acquisition Strategy · Insight
nbcnews.com acquires users primarily through Search (44%), while npr.org relies on Direct (57%). This reflects fundamentally different go-to-market strategies — npr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nbcnews.com | npr.org | Leads | |
|---|---|---|---|
| Domain Age | 29y 2m | — | |
| Registered | Jun 1997 | — | |
| Expires | Jun 2027 | — |
Market Position
| nbcnews.com | npr.org | Leads | |
|---|---|---|---|
| Global Rank | #1.0K | #1.3K | nbcnews.com |
| Category Rank | #21 | #4 | npr.org |
nbcnews.com only
npr.org only
Market Position · Insight
Each has untapped markets the other serves: nbcnews.com could expand into Germany, while npr.org could target India.
Key Takeaways
- •nbcnews.com is losing traffic (-26%) despite 70.1M monthly visits. npr.org's +2% growth puts it on a trajectory to overtake.
- •nbcnews.com acquires users primarily through Search (44%), while npr.org relies on Direct (57%). This reflects fundamentally different go-to-market strategies — npr.org's higher direct traffic suggests stronger brand recognition or product-led growth, while nbcnews.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •nbcnews.com has 1.2x more traffic (70.1M vs 57.4M), though both operate at comparable scale.
- •npr.org is growing (+2%) while nbcnews.com is declining (-26%).
- •nbcnews.com acquires traffic primarily through Search (44%), while npr.org relies on Direct (57%) — fundamentally different acquisition strategies.
- •They share 29 keywords (138% overlap), indicating direct search competition.
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Report based on data from July 2026