pcmag.com vs them.us
Market traction comparison · Updated Jul 2026
| pcmag.com | them.us | Leads | |
|---|---|---|---|
| Monthly Visits | 13.5M | 1.5M | pcmag.com |
| Bounce Rate | 60.2% | 62.4% | pcmag.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 4m | 11y 2m | pcmag.com |
pcmag.com leads in 3 of 4 dimensions, while them.us leads in 0.
Growth Momentum
| pcmag.com | them.us | Leads | |
|---|---|---|---|
| Monthly Visits | 13.5M | 1.5M | pcmag.com |
| MoM Change | +0% | -7% | pcmag.com |
| Avg. Session | 0m52s | 0m51s | pcmag.com |
| Pages / Visit | 1.6 | 1.5 | pcmag.com |
Growth Momentum · Insight
pcmag.com receives 9.2x more monthly traffic than them.us (13.5M vs 1.5M).
Acquisition Strategy
| pcmag.com | them.us | Leads | |
|---|---|---|---|
| Primary Channel | Search 70% | Search 59% | |
| Bounce Rate | 60.2% | 62.4% | pcmag.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 30%
Acquisition Strategy · Insight
pcmag.com acquires users primarily through Search (70%), while them.us relies on Search (59%). This reflects fundamentally different go-to-market strategies — pcmag.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pcmag.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| pcmag.com | them.us | Leads | |
|---|---|---|---|
| Domain Age | 31y 4m | 11y 2m | pcmag.com |
| Registered | Apr 1995 | Jul 2015 | |
| Expires | Jul 2030 | Jul 2027 |
Business Maturity · Insight
pcmag.com has been in the market for over a decade, indicating established presence.
Market Position
| pcmag.com | them.us | Leads | |
|---|---|---|---|
| Global Rank | #6.0K | #50.3K | pcmag.com |
| Category Rank | #81 | #146 | pcmag.com |
pcmag.com only
them.us only
Market Position · Insight
Each has untapped markets the other serves: pcmag.com could expand into Germany, while them.us could target India.
Key Takeaways
- •pcmag.com receives 9.2x more monthly traffic than them.us (13.5M vs 1.5M).
- •pcmag.com acquires users primarily through Search (70%), while them.us relies on Search (59%). This reflects fundamentally different go-to-market strategies — pcmag.com's higher direct traffic suggests stronger brand recognition or product-led growth, while pcmag.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •pcmag.com receives 9.2x more monthly traffic than them.us (13.5M vs 1.5M).
- •They share 14 keywords (30% overlap), indicating direct search competition.
- •pcmag.com has a 20-year head start in the market.
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Report based on data from July 2026