primetimer.com vs variety.com
Market traction comparison · Updated Jul 2026
| primetimer.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.9M | 39.5M | variety.com |
| Bounce Rate | 59.7% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 12y 10m | 29y 11m | variety.com |
variety.com leads in 3 of 4 dimensions, while primetimer.com leads in 0.
Growth Momentum
| primetimer.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 1.9M | 39.5M | variety.com |
| MoM Change | -4% | +19% | variety.com |
| Avg. Session | 1m05s | 1m27s | variety.com |
| Pages / Visit | 2.3 | 2.8 | variety.com |
Growth Momentum · Insight
primetimer.com is losing traffic (-4%) despite 1.9M monthly visits. variety.com's +19% growth puts it on a trajectory to overtake.
Acquisition Strategy
| primetimer.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 66% | Direct 45% | |
| Bounce Rate | 59.7% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
primetimer.com acquires users primarily through Search (66%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while primetimer.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| primetimer.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 12y 10m | 29y 11m | variety.com |
| Registered | Oct 2013 | Sep 1996 | |
| Expires | Oct 2027 | Sep 2026 |
Business Maturity · Insight
variety.com has been in the market for over a decade, indicating established presence.
Market Position
| primetimer.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #33.9K | #1.3K | variety.com |
| Category Rank | #363 | #35 | variety.com |
primetimer.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: primetimer.com could expand into France, while variety.com could target Australia.
Key Takeaways
- •primetimer.com is losing traffic (-4%) despite 1.9M monthly visits. variety.com's +19% growth puts it on a trajectory to overtake.
- •primetimer.com acquires users primarily through Search (66%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — variety.com's higher direct traffic suggests stronger brand recognition or product-led growth, while primetimer.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •variety.com receives 20.3x more monthly traffic than primetimer.com (39.5M vs 1.9M).
- •variety.com is growing (+19%) while primetimer.com is declining (-4%).
- •variety.com has a 9 percentage point lower bounce rate (51% vs 60%), indicating better landing page relevance or more targeted traffic.
- •primetimer.com acquires traffic primarily through Search (66%), while variety.com relies on Direct (45%) — fundamentally different acquisition strategies.
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Report based on data from July 2026