nj.com

nj.com

nj.com
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DR 86by AhrefsMedium Opportunity ยท 60/100

About nj.com

Get the latest New Jersey local news, sports, weather, entertainment and breaking updates on NJ.com

Categorynews_and_media
14.1MMonthly Visits
+5%Monthly Trend
Oct 1994Domain Age

Competitive Landscape Overview

4Competitors
65.5MAvg. Traffic
2Avg. Keyword Overlap
24yAvg. Domain Age

Top Competitors

mlb.com

mlb.com

๐Ÿ”— 2 keyword overlap

Coverage includes audio and video clips, interviews, statistics, schedules and exclusive stories.

170.9M/mo+6%Oct 1994

Shares 2 keywords including "yankees"

nj.com vs mlb.com โ†’Visit Website โ†—

login.gov

login.gov

๐Ÿ”— 2 keyword overlap

ๆœ‰้—ฎ้ข˜ๆˆ–่€…ๅ…ณไบŽLogin.gov็š„้—ฎ้ข˜๏ผŸ

48.7M/mo+6%May 2016

Shares 2 keywords including "social security"

nj.com vs login.gov โ†’Visit Website โ†—

ssa.gov

ssa.gov

๐Ÿ”— 2 keyword overlap

SSAโ€™s centralized website for privacy-related information and resources

35.0M/mo-9%Oct 1997

Shares 2 keywords including "social security"

nj.com vs ssa.gov โ†’Visit Website โ†—

usa.gov

usa.gov

๐Ÿ”— 2 keyword overlap

Find government benefits, services, agencies, and information at USA.gov. Contact elected officials. Learn about passports, Social Security, taxes, and more.

7.2M/mo-10%Aug 1999

Shares 2 keywords including "social security"

nj.com vs usa.gov โ†’Visit Website โ†—

Competitors identified by shared traffic-driving keywords

Traffic Comparison

nj.com
14.1M+5%
mlb.com
170.9M+6%
login.gov
48.7M+6%
ssa.gov
35.0M-9%
usa.gov
7.2M-10%

Acquisition Channel Mix

SearchDirectSocialReferralPaidEmail

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countrynj.commlb.comlogin.govssa.govusa.gov
๐Ÿ‡บ๐Ÿ‡ธ US
92%
82%
97%
97%
83%
๐Ÿ‡จ๐Ÿ‡ฆ CA
1%
6%
1%
0%
1%
๐Ÿ‡ฒ๐Ÿ‡ฝ MXโ€”
1%
1%
0%
1%
๐Ÿ‡ฏ๐Ÿ‡ต JPโ€”
2%
โ€”โ€”โ€”
๐ŸŒ 158โ€”
2%
โ€”โ€”โ€”
๐ŸŒ 214โ€”
2%
โ€”โ€”โ€”

Market Opportunities

๐Ÿ‡จ๐Ÿ‡ฆ CA: No dominant player among 1 competitors competitors โ€” market is fragmented
๐Ÿ‡ฒ๐Ÿ‡ฝ MX: No dominant player among 0 competitors competitors โ€” market is fragmented

Domain Age Comparison

nj.com
31y8mo
mlb.com
31y7mo
login.gov
10y1mo
ssa.gov
28y8mo
usa.gov
26y10mo

How does nj.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ€” which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report