covers.com
DR 75by AhrefsMedium Opportunity ยท 60/100

About covers.com

online & vegas sports betting odds & lines, betting news & picks for 2021. covers the most trusted source of sports betting information since 1995.

Categorygambling/sports_betting
5.3MMonthly Visits
-5%Monthly Trend
Sep 1995Domain Age

Competitive Landscape Overview

8Competitors
110.4MAvg. Traffic
3Avg. Keyword Overlap
27yAvg. Domain Age

Top Competitors

mlb.com

mlb.com

๐Ÿ”— 3 keyword overlap

Coverage includes audio and video clips, interviews, statistics, schedules and exclusive stories.

170.9M/mo+6%Oct 1994

Shares 3 keywords including "phillies"

usatoday.com

usatoday.com

๐Ÿ”— 3 keyword overlap

USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.

100.0M/mo-9%Apr 1994

Shares 3 keywords including "ufc"

reutersconnect.com

reutersconnect.com

๐Ÿ”— 3 keyword overlap
1.8M/mo+13%Apr 2011

Shares 3 keywords including "ufc"

oddsshark.com

oddsshark.com

๐Ÿ”— 3 keyword overlap

Looking to open up a DraftKings Daily Fantasy account? Check out our DraftKings DFS review to know if DraftKings is right for you!

1.4M/mo-10%Jan 2006

Shares 3 keywords including "nba playoffs"

espn.com

espn.com

๐Ÿ”— 2 keyword overlap

Visit ESPN for live scores, highlights and sports news. Stream exclusive games on ESPN and play fantasy sports.

497.4M/mo+6%Oct 1994

Shares 2 keywords including "nba playoffs"

nba.com

nba.com

๐Ÿ”— 2 keyword overlap

Stream live NBA games, game replays, video highlights, and access featured NBA TV programming online with Watch NBA TV.

76.8M/mo+4%Nov 1994

Shares 2 keywords including "nba playoffs"

cbssports.com

cbssports.com

๐Ÿ”— 2 keyword overlap

CBS Sports features live scoring, news, stats, and player info for NFL football, MLB baseball, NBA basketball, NHL hockey, college basketball and football.

32.2M/mo-16%May 1996

Shares 2 keywords including "ufc"

actionnetwork.com

actionnetwork.com

๐Ÿ”— 2 keyword overlap

Action Network is the most trusted source for sports betting insights & analytics, improving your betting experience through data, tools, news & live odds across NFL, MLB and more.

2.6M/mo-1%Jan 2003

Shares 2 keywords including "ufc"

Competitors identified by shared traffic-driving keywords

Traffic Comparison

covers.com
5.3M-5%
mlb.com
170.9M+6%
usatoday.com
100.0M-9%
espn.com
497.4M+6%

Acquisition Channel Mix

Geographic Footprint

Find weak markets where competitors haven't established dominance

Countrycovers.commlb.comusatoday.comreutersconnect.comoddsshark.comespn.com
๐Ÿ‡บ๐Ÿ‡ธ US
65%
82%
86%
20%
54%
90%
๐Ÿ‡จ๐Ÿ‡ฆ CA
13%
6%
4%
โ€”
11%
3%
๐Ÿ‡ฌ๐Ÿ‡ง GB
1%
โ€”
1%
6%
โ€”โ€”
๐Ÿ‡ฒ๐Ÿ‡ฝ MX
3%
1%
โ€”โ€”
2%
0%
๐Ÿ‡ท๐Ÿ‡บ RUโ€”โ€”โ€”
6%
โ€”โ€”
๐Ÿ‡ฎ๐Ÿ‡ฉ IDโ€”โ€”โ€”
6%
โ€”โ€”

Market Opportunities

๐Ÿ‡จ๐Ÿ‡ฆ CA: No dominant player among 3 competitors competitors โ€” market is fragmented
๐Ÿ‡ฌ๐Ÿ‡ง GB: No dominant player among 1 competitors competitors โ€” market is fragmented
๐Ÿ‡ฒ๐Ÿ‡ฝ MX: No dominant player among 0 competitors competitors โ€” market is fragmented

Domain Age Comparison

How does covers.com actually grow?

This page shows the surface. A Growth Teardown reverse-engineers the full playbook โ€” which keywords drive signups, where backlinks come from, which channels convert, and what you can replicate in your own product.

Report based on data from May 2026

See a sample report