nj.com vs wunderground.com
Market traction comparison · Updated Jul 2026
| nj.com | wunderground.com | Leads | |
|---|---|---|---|
| Monthly Visits | 12.0M | 75.0M | wunderground.com |
| Bounce Rate | 59.9% | 42.2% | wunderground.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 10m | 31y 5m | nj.com |
wunderground.com leads in 2 of 4 dimensions, while nj.com leads in 1.
Growth Momentum
| nj.com | wunderground.com | Leads | |
|---|---|---|---|
| Monthly Visits | 12.0M | 75.0M | wunderground.com |
| MoM Change | -5% | +13% | wunderground.com |
| Avg. Session | 1m52s | 3m10s | wunderground.com |
| Pages / Visit | 2.6 | 2.8 | wunderground.com |
Growth Momentum · Insight
nj.com is losing traffic (-5%) despite 12.0M monthly visits. wunderground.com's +13% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nj.com | wunderground.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 78% | |
| Bounce Rate | 59.9% | 42.2% | wunderground.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
nj.com acquires users primarily through Direct (44%), while wunderground.com relies on Direct (78%). This reflects fundamentally different go-to-market strategies — wunderground.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nj.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nj.com | wunderground.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 10m | 31y 5m | nj.com |
| Registered | Oct 1994 | Mar 1995 | |
| Expires | Oct 2027 | Mar 2027 |
Business Maturity · Insight
nj.com has been in the market for over a decade, indicating established presence.
Market Position
| nj.com | wunderground.com | Leads | |
|---|---|---|---|
| Global Rank | #5.5K | #847 | wunderground.com |
| Category Rank | #62 | #4 | wunderground.com |
Key Takeaways
- •nj.com is losing traffic (-5%) despite 12.0M monthly visits. wunderground.com's +13% growth puts it on a trajectory to overtake.
- •nj.com acquires users primarily through Direct (44%), while wunderground.com relies on Direct (78%). This reflects fundamentally different go-to-market strategies — wunderground.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nj.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •wunderground.com receives 6.3x more monthly traffic than nj.com (75.0M vs 12.0M).
- •wunderground.com is growing (+13%) while nj.com is declining (-5%).
- •wunderground.com keeps visitors significantly longer (3m10s avg session vs nj.com's 1m52s), suggesting deeper product engagement or stickier content.
- •wunderground.com has a 18 percentage point lower bounce rate (42% vs 60%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026