arcgis.com vs who.int
Market traction comparison · Updated Jul 2026
| arcgis.com | who.int | Leads | |
|---|---|---|---|
| Monthly Visits | 28.0M | 9.9M | arcgis.com |
| Bounce Rate | 47.0% | 58.3% | arcgis.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 27y 3m | 28y 3m | who.int |
arcgis.com leads in 2 of 4 dimensions, while who.int leads in 1.
Growth Momentum
| arcgis.com | who.int | Leads | |
|---|---|---|---|
| Monthly Visits | 28.0M | 9.9M | arcgis.com |
| MoM Change | +4% | -7% | arcgis.com |
| Avg. Session | 3m57s | 2m23s | arcgis.com |
| Pages / Visit | 5.7 | 2.8 | arcgis.com |
Growth Momentum · Insight
who.int is losing traffic (-7%) despite 9.9M monthly visits. arcgis.com's +4% growth puts it on a trajectory to overtake.
Acquisition Strategy
| arcgis.com | who.int | Leads | |
|---|---|---|---|
| Primary Channel | Direct 49% | Search 53% | |
| Bounce Rate | 47.0% | 58.3% | arcgis.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 7%
Acquisition Strategy · Insight
arcgis.com acquires users primarily through Direct (49%), while who.int relies on Search (53%). This reflects fundamentally different go-to-market strategies — arcgis.com's higher direct traffic suggests stronger brand recognition or product-led growth, while who.int's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| arcgis.com | who.int | Leads | |
|---|---|---|---|
| Domain Age | 27y 3m | 28y 3m | who.int |
| Registered | Jun 1999 | Jun 1998 | |
| Expires | Jun 2026 | — |
Business Maturity · Insight
who.int has been in the market for over a decade, indicating established presence.
Market Position
| arcgis.com | who.int | Leads | |
|---|---|---|---|
| Global Rank | #1.4K | #6.5K | arcgis.com |
| Category Rank | #21 | #184 | arcgis.com |
arcgis.com only
who.int only
Market Position · Insight
arcgis.com is heavily concentrated in United States (61%), creating dependency risk on a single market. who.int has a more diversified audience.
Each has untapped markets the other serves: arcgis.com could expand into India, Philippines, Indonesia, while who.int could target Canada, United Kingdom, Japan.
Key Takeaways
- •who.int is losing traffic (-7%) despite 9.9M monthly visits. arcgis.com's +4% growth puts it on a trajectory to overtake.
- •arcgis.com acquires users primarily through Direct (49%), while who.int relies on Search (53%). This reflects fundamentally different go-to-market strategies — arcgis.com's higher direct traffic suggests stronger brand recognition or product-led growth, while who.int's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •arcgis.com receives 2.8x more monthly traffic than who.int (28.0M vs 9.9M).
- •arcgis.com is growing (+4%) while who.int is declining (-7%).
- •arcgis.com keeps visitors significantly longer (3m57s avg session vs who.int's 2m23s), suggesting deeper product engagement or stickier content.
- •arcgis.com has a 11 percentage point lower bounce rate (47% vs 58%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026