cbssports.com vs indystar.com
Market traction comparison · Updated Jul 2026
| cbssports.com | indystar.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 3.8M | cbssports.com |
| Bounce Rate | 58.9% | 57.2% | indystar.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 4m | 31y 10m | indystar.com |
indystar.com leads in 2 of 4 dimensions, while cbssports.com leads in 1.
Growth Momentum
| cbssports.com | indystar.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 3.8M | cbssports.com |
| MoM Change | -11% | +16% | indystar.com |
| Avg. Session | 3m30s | 1m15s | cbssports.com |
| Pages / Visit | 2.6 | 1.8 | cbssports.com |
Growth Momentum · Insight
indystar.com is growing faster (+16%) but visitors stay 2.8x shorter (1m15s vs 3m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| cbssports.com | indystar.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Direct 48% | |
| Bounce Rate | 58.9% | 57.2% | indystar.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 3%
Acquisition Strategy · Insight
cbssports.com acquires users primarily through Direct (57%), while indystar.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indystar.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbssports.com | indystar.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 31y 10m | indystar.com |
| Registered | May 1996 | Nov 1994 | |
| Expires | May 2026 | Nov 2026 |
Business Maturity · Insight
indystar.com has been in the market for over a decade, indicating established presence.
Market Position
| cbssports.com | indystar.com | Leads | |
|---|---|---|---|
| Global Rank | #2.3K | #20.3K | cbssports.com |
| Category Rank | #8 | #206 | cbssports.com |
cbssports.com only
indystar.com only
Market Position · Insight
Each has untapped markets the other serves: cbssports.com could expand into Australia, India, while indystar.com could target Mexico, Philippines.
Key Takeaways
- •cbssports.com is losing traffic (-11%) despite 29.3M monthly visits. indystar.com's +16% growth puts it on a trajectory to overtake.
- •indystar.com is growing faster (+16%) but visitors stay 2.8x shorter (1m15s vs 3m30s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •cbssports.com acquires users primarily through Direct (57%), while indystar.com relies on Direct (48%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while indystar.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cbssports.com receives 7.8x more monthly traffic than indystar.com (29.3M vs 3.8M).
- •indystar.com is growing (+16%) while cbssports.com is declining (-11%).
- •cbssports.com keeps visitors significantly longer (3m30s avg session vs indystar.com's 1m15s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026