hpplus.jp vs toyokeizai.net
Market traction comparison · Updated Jul 2026
| hpplus.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Monthly Visits | 19.8M | 29.7M | toyokeizai.net |
| Bounce Rate | 64.0% | 45.9% | toyokeizai.net |
| SEO & Keywords | 29 | 30 | toyokeizai.net |
| Domain Age | — | 23y 6m |
toyokeizai.net leads in 3 of 3 dimensions, while hpplus.jp leads in 0.
Growth Momentum
| hpplus.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Monthly Visits | 19.8M | 29.7M | toyokeizai.net |
| MoM Change | +3% | +9% | toyokeizai.net |
| Avg. Session | 1m37s | 2m37s | toyokeizai.net |
| Pages / Visit | 2.7 | 3.2 | toyokeizai.net |
Growth Momentum · Insight
toyokeizai.net is growing +9% while hpplus.jp grows +3%. At current trajectory, toyokeizai.net could close the traffic gap within 5 months.
Acquisition Strategy
| hpplus.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Primary Channel | Search 40% | Direct 46% | |
| Bounce Rate | 64.0% | 45.9% | toyokeizai.net |
| SEO & Keywords | 29 | 30 | toyokeizai.net |
Keyword Overlap Rate: 7%
| Keyword | Volume | hpplus.jp | toyokeizai.net |
|---|---|---|---|
| 恋愛 mbti | 1.0K | #2 | #7 |
Acquisition Strategy · Insight
hpplus.jp acquires users primarily through Search (40%), while toyokeizai.net relies on Direct (46%). This reflects fundamentally different go-to-market strategies — toyokeizai.net's higher direct traffic suggests stronger brand recognition or product-led growth, while hpplus.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| hpplus.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Domain Age | — | 23y 6m | |
| Registered | — | Feb 2003 | |
| Expires | — | Feb 2027 |
Market Position
| hpplus.jp | toyokeizai.net | Leads | |
|---|---|---|---|
| Global Rank | #3.1K | #1.7K | toyokeizai.net |
| Category Rank | #3 | #2 | toyokeizai.net |
hpplus.jp only
toyokeizai.net only
Market Position · Insight
Each has untapped markets the other serves: hpplus.jp could expand into Hong Kong SAR China, Australia, Hungary, while toyokeizai.net could target South Korea, United Kingdom, Taiwan.
Key Takeaways
- •toyokeizai.net is growing +9% while hpplus.jp grows +3%. At current trajectory, toyokeizai.net could close the traffic gap within 5 months.
- •hpplus.jp acquires users primarily through Search (40%), while toyokeizai.net relies on Direct (46%). This reflects fundamentally different go-to-market strategies — toyokeizai.net's higher direct traffic suggests stronger brand recognition or product-led growth, while hpplus.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •toyokeizai.net has 1.5x more traffic (29.7M vs 19.8M), though both operate at comparable scale.
- •Both are growing, with toyokeizai.net accelerating faster at +9% vs +3%.
- •toyokeizai.net keeps visitors significantly longer (2m37s avg session vs hpplus.jp's 1m37s), suggesting deeper product engagement or stickier content.
- •toyokeizai.net has a 18 percentage point lower bounce rate (46% vs 64%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026