hpplus.jp vs itmedia.co.jp
Market traction comparison · Updated Jul 2026
| hpplus.jp | itmedia.co.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 19.8M | 89.8M | itmedia.co.jp |
| Bounce Rate | 64.0% | 61.9% | itmedia.co.jp |
| SEO & Keywords | 29 | 30 | itmedia.co.jp |
itmedia.co.jp leads in 3 of 3 dimensions, while hpplus.jp leads in 0.
Growth Momentum
| hpplus.jp | itmedia.co.jp | Leads | |
|---|---|---|---|
| Monthly Visits | 19.8M | 89.8M | itmedia.co.jp |
| MoM Change | +3% | -13% | hpplus.jp |
| Avg. Session | 1m37s | 1m34s | hpplus.jp |
| Pages / Visit | 2.7 | 1.9 | hpplus.jp |
Growth Momentum · Insight
itmedia.co.jp is losing traffic (-13%) despite 89.8M monthly visits. hpplus.jp's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| hpplus.jp | itmedia.co.jp | Leads | |
|---|---|---|---|
| Primary Channel | Search 40% | Direct 31% | |
| Bounce Rate | 64.0% | 61.9% | itmedia.co.jp |
| SEO & Keywords | 29 | 30 | itmedia.co.jp |
Keyword Overlap Rate: 51%
Acquisition Strategy · Insight
hpplus.jp acquires users primarily through Search (40%), while itmedia.co.jp relies on Direct (31%). This reflects fundamentally different go-to-market strategies — hpplus.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while hpplus.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Market Position
| hpplus.jp | itmedia.co.jp | Leads | |
|---|---|---|---|
| Global Rank | #3.1K | #665 | itmedia.co.jp |
| Category Rank | #3 | #3 | — |
hpplus.jp only
itmedia.co.jp only
Market Position · Insight
Each has untapped markets the other serves: hpplus.jp could expand into Canada, while itmedia.co.jp could target United Kingdom.
Key Takeaways
- •itmedia.co.jp is losing traffic (-13%) despite 89.8M monthly visits. hpplus.jp's +3% growth puts it on a trajectory to overtake.
- •hpplus.jp acquires users primarily through Search (40%), while itmedia.co.jp relies on Direct (31%). This reflects fundamentally different go-to-market strategies — hpplus.jp's higher direct traffic suggests stronger brand recognition or product-led growth, while hpplus.jp's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •itmedia.co.jp receives 4.5x more monthly traffic than hpplus.jp (89.8M vs 19.8M).
- •hpplus.jp is growing (+3%) while itmedia.co.jp is declining (-13%).
- •hpplus.jp acquires traffic primarily through Search (40%), while itmedia.co.jp relies on Referral (45%) — fundamentally different acquisition strategies.
- •They share 20 keywords (51% overlap), indicating direct search competition.
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Report based on data from July 2026