nba.com vs usatoday.com
Market traction comparison · Updated Jul 2026
| nba.com | usatoday.com | Leads | |
|---|---|---|---|
| Monthly Visits | 27.4M | 105.1M | usatoday.com |
| Bounce Rate | 47.8% | 57.9% | nba.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 9m | 32y 4m | usatoday.com |
usatoday.com leads in 2 of 4 dimensions, while nba.com leads in 1.
Growth Momentum
| nba.com | usatoday.com | Leads | |
|---|---|---|---|
| Monthly Visits | 27.4M | 105.1M | usatoday.com |
| MoM Change | -42% | +3% | usatoday.com |
| Avg. Session | 2m04s | 3m04s | usatoday.com |
| Pages / Visit | 2.8 | 2.0 | nba.com |
Growth Momentum · Insight
nba.com is losing traffic (-42%) despite 27.4M monthly visits. usatoday.com's +3% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nba.com | usatoday.com | Leads | |
|---|---|---|---|
| Primary Channel | Search 49% | Search 46% | |
| Bounce Rate | 47.8% | 57.9% | nba.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 46%
Acquisition Strategy · Insight
nba.com acquires users primarily through Search (49%), while usatoday.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — nba.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nba.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nba.com | usatoday.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 9m | 32y 4m | usatoday.com |
| Registered | Nov 1994 | Apr 1994 | |
| Expires | Nov 2026 | Apr 2026 |
Business Maturity · Insight
usatoday.com has been in the market for over a decade, indicating established presence.
Market Position
| nba.com | usatoday.com | Leads | |
|---|---|---|---|
| Global Rank | #2.2K | #512 | usatoday.com |
| Category Rank | #1 | #11 | nba.com |
nba.com only
usatoday.com only
Market Position · Insight
Each has untapped markets the other serves: nba.com could expand into India, while usatoday.com could target Philippines.
Key Takeaways
- •nba.com is losing traffic (-42%) despite 27.4M monthly visits. usatoday.com's +3% growth puts it on a trajectory to overtake.
- •nba.com acquires users primarily through Search (49%), while usatoday.com relies on Search (46%). This reflects fundamentally different go-to-market strategies — nba.com's higher direct traffic suggests stronger brand recognition or product-led growth, while nba.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •usatoday.com receives 3.8x more monthly traffic than nba.com (105.1M vs 27.4M).
- •usatoday.com is growing (+3%) while nba.com is declining (-42%).
- •nba.com has a 10 percentage point lower bounce rate (48% vs 58%), indicating better landing page relevance or more targeted traffic.
- •They share 19 keywords (46% overlap), indicating direct search competition.
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Report based on data from July 2026