nj.com vs weather.gov
Market traction comparison · Updated Jul 2026
| nj.com | weather.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 12.0M | 76.0M | weather.gov |
| Bounce Rate | 59.9% | 44.2% | weather.gov |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 10m | 27y 4m | nj.com |
weather.gov leads in 2 of 4 dimensions, while nj.com leads in 1.
Growth Momentum
| nj.com | weather.gov | Leads | |
|---|---|---|---|
| Monthly Visits | 12.0M | 76.0M | weather.gov |
| MoM Change | -5% | +5% | weather.gov |
| Avg. Session | 1m52s | 2m50s | weather.gov |
| Pages / Visit | 2.6 | 3.5 | weather.gov |
Growth Momentum · Insight
nj.com is losing traffic (-5%) despite 12.0M monthly visits. weather.gov's +5% growth puts it on a trajectory to overtake.
Acquisition Strategy
| nj.com | weather.gov | Leads | |
|---|---|---|---|
| Primary Channel | Direct 44% | Direct 74% | |
| Bounce Rate | 59.9% | 44.2% | weather.gov |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 33%
Acquisition Strategy · Insight
nj.com acquires users primarily through Direct (44%), while weather.gov relies on Direct (74%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nj.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| nj.com | weather.gov | Leads | |
|---|---|---|---|
| Domain Age | 31y 10m | 27y 4m | nj.com |
| Registered | Oct 1994 | Apr 1999 | |
| Expires | Oct 2027 | Aug 2026 |
Business Maturity · Insight
nj.com has been in the market for over a decade, indicating established presence.
Market Position
| nj.com | weather.gov | Leads | |
|---|---|---|---|
| Global Rank | #5.5K | #710 | weather.gov |
| Category Rank | #62 | #3 | weather.gov |
nj.com only
weather.gov only
Market Position · Insight
Each has untapped markets the other serves: nj.com could expand into Puerto Rico, Mexico, while weather.gov could target Germany, Australia.
Key Takeaways
- •nj.com is losing traffic (-5%) despite 12.0M monthly visits. weather.gov's +5% growth puts it on a trajectory to overtake.
- •nj.com acquires users primarily through Direct (44%), while weather.gov relies on Direct (74%). This reflects fundamentally different go-to-market strategies — weather.gov's higher direct traffic suggests stronger brand recognition or product-led growth, while nj.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •weather.gov receives 6.3x more monthly traffic than nj.com (76.0M vs 12.0M).
- •weather.gov is growing (+5%) while nj.com is declining (-5%).
- •weather.gov keeps visitors significantly longer (2m50s avg session vs nj.com's 1m52s), suggesting deeper product engagement or stickier content.
- •weather.gov has a 16 percentage point lower bounce rate (44% vs 60%), indicating better landing page relevance or more targeted traffic.
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Report based on data from July 2026