slate.com vs variety.com
Market traction comparison · Updated Jul 2026
| slate.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 10.5M | 39.5M | variety.com |
| Bounce Rate | 51.4% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 31y 6m | 29y 11m | slate.com |
variety.com leads in 2 of 4 dimensions, while slate.com leads in 1.
Growth Momentum
| slate.com | variety.com | Leads | |
|---|---|---|---|
| Monthly Visits | 10.5M | 39.5M | variety.com |
| MoM Change | -1% | +19% | variety.com |
| Avg. Session | 3m14s | 1m27s | slate.com |
| Pages / Visit | 2.7 | 2.8 | variety.com |
Growth Momentum · Insight
variety.com is growing faster (+19%) but visitors stay 2.2x shorter (1m27s vs 3m14s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
Acquisition Strategy
| slate.com | variety.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 54% | Direct 45% | |
| Bounce Rate | 51.4% | 50.8% | variety.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 5%
Acquisition Strategy · Insight
slate.com acquires users primarily through Direct (54%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — slate.com's higher direct traffic suggests stronger brand recognition or product-led growth, while variety.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| slate.com | variety.com | Leads | |
|---|---|---|---|
| Domain Age | 31y 6m | 29y 11m | slate.com |
| Registered | Feb 1995 | Sep 1996 | |
| Expires | Feb 2027 | Sep 2026 |
Business Maturity · Insight
slate.com has been in the market for over a decade, indicating established presence.
Market Position
| slate.com | variety.com | Leads | |
|---|---|---|---|
| Global Rank | #6.5K | #1.3K | variety.com |
| Category Rank | #36 | #35 | variety.com |
slate.com only
variety.com only
Market Position · Insight
Each has untapped markets the other serves: slate.com could expand into Germany, France, while variety.com could target Australia, New Zealand.
Key Takeaways
- •slate.com is losing traffic (-1%) despite 10.5M monthly visits. variety.com's +19% growth puts it on a trajectory to overtake.
- •variety.com is growing faster (+19%) but visitors stay 2.2x shorter (1m27s vs 3m14s). Rapid growth with declining engagement depth often signals lower-quality traffic or shallow product usage.
- •slate.com acquires users primarily through Direct (54%), while variety.com relies on Direct (45%). This reflects fundamentally different go-to-market strategies — slate.com's higher direct traffic suggests stronger brand recognition or product-led growth, while variety.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •variety.com receives 3.7x more monthly traffic than slate.com (39.5M vs 10.5M).
- •variety.com is growing (+19%) while slate.com is declining (-1%).
- •slate.com keeps visitors significantly longer (3m14s avg session vs variety.com's 1m27s), suggesting deeper product engagement or stickier content.
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Report based on data from July 2026