cbssports.com vs covers.com
Market traction comparison · Updated Jul 2026
| cbssports.com | covers.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 5.1M | cbssports.com |
| Bounce Rate | 58.9% | 42.0% | covers.com |
| SEO & Keywords | 30 | 30 | Tie |
| Domain Age | 30y 4m | 30y 12m | covers.com |
covers.com leads in 2 of 4 dimensions, while cbssports.com leads in 1.
Growth Momentum
| cbssports.com | covers.com | Leads | |
|---|---|---|---|
| Monthly Visits | 29.3M | 5.1M | cbssports.com |
| MoM Change | -11% | -9% | covers.com |
| Avg. Session | 3m30s | 5m09s | covers.com |
| Pages / Visit | 2.6 | 4.6 | covers.com |
Growth Momentum · Insight
cbssports.com receives 5.8x more monthly traffic than covers.com (29.3M vs 5.1M).
Acquisition Strategy
| cbssports.com | covers.com | Leads | |
|---|---|---|---|
| Primary Channel | Direct 57% | Direct 50% | |
| Bounce Rate | 58.9% | 42.0% | covers.com |
| SEO & Keywords | 30 | 30 | — |
Keyword Overlap Rate: 18%
Acquisition Strategy · Insight
cbssports.com acquires users primarily through Direct (57%), while covers.com relies on Direct (50%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while covers.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
Business Maturity
| cbssports.com | covers.com | Leads | |
|---|---|---|---|
| Domain Age | 30y 4m | 30y 12m | covers.com |
| Registered | May 1996 | Sep 1995 | |
| Expires | May 2026 | Sep 2026 |
Business Maturity · Insight
covers.com has been in the market for over a decade, indicating established presence.
Market Position
| cbssports.com | covers.com | Leads | |
|---|---|---|---|
| Global Rank | #2.3K | #11.3K | cbssports.com |
| Category Rank | #8 | #16 | cbssports.com |
cbssports.com only
covers.com only
Market Position · Insight
Each has untapped markets the other serves: cbssports.com could expand into Venezuela, South Korea, while covers.com could target United Kingdom, Philippines.
Key Takeaways
- •cbssports.com receives 5.8x more monthly traffic than covers.com (29.3M vs 5.1M).
- •cbssports.com acquires users primarily through Direct (57%), while covers.com relies on Direct (50%). This reflects fundamentally different go-to-market strategies — cbssports.com's higher direct traffic suggests stronger brand recognition or product-led growth, while covers.com's search reliance means growth is more scalable but more vulnerable to algorithm changes.
- •cbssports.com receives 5.8x more monthly traffic than covers.com (29.3M vs 5.1M).
- •covers.com has a 17 percentage point lower bounce rate (42% vs 59%), indicating better landing page relevance or more targeted traffic.
- •They share 9 keywords (18% overlap), indicating direct search competition.
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Report based on data from July 2026